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5 Ways to Increase Brand Recognition With Business Cards

Brand recognition is an important step to increasing your customer base and beating out your competitors. Here’s how business card design can give you an edge.

Are you looking for ways to make your business cards stand out in an entrepreneur’s collection? Do you want to find ways of making your brand pop in the eyes of your target market? If so, then you need to learn all that you can about how business cards can increase your brand recognition.

Brand recognition, also known as “brand recall”, can help you separate yourself from the pack. Your target buyers will have your face and logo imprinted in their memory forever.

See below for an in-depth guide on how business cards can help you boost your brand’s recall power with your clients.

1. Infuses Online and Offline Marketing

The old-school sales philosophy harps on using in-person (AKA “offline”) marketing tactics to put a face to the name for your clients. The new school sales philosophy preaches using the digital marketplace to establish your brand’s online presence.

Here’s the question that we’re asking: Why can’t you use both? Why can’t one be used to feed off o the other?

Gone are the days where you have to pick a side on the online marketing vs offline marketing debate. These days, it’s the all-encompassing, hybrid brands that take the cake.

When it comes to brand recognition, the primary goal is to have clients feel like your logo is at every turn. Every social media platform they use, every billboard they walk past, etc.

Business cards can be a tremendous way to infuse both. You can have your logo featured on one side of the card, then use the other side to give clients your:

  • Email address
  • Instagram account
  • Twitter handle
  • Facebook page
  • LinkedIn profile

The list goes on and on! You can establish yourself with a simple business card design. It has all of the information they need (brand logo and contact info) and none of the information that they don’t need.

Increase Brand Recognition With Business Cards

2. Establishes Your Brand Identity

For those of you that have been researching how to boost your company’s brand recall, you’ve probably come across one term a lot: brand identity.

But what is a brand identity? It’s essentially any visual element that your company uses to establish its brand. This is a key aspect of establishing brand recognition. In fact, without a strong brand identity, you can’t possibly hope to build brand recall.

Don’t believe us? Let’s put it to the test. When you read the words “John Deere” what immediately comes to your mind? We’re willing to bet that you immediately envisioned the green and yellow deer logo before you envisioned their tractors (the product they sell). Still think brand identity isn’t important?

So what key aspects should you focus on? There are four primary factors that you should emphasize on to build your brand identity: your logo, your tagline, your font, and your color(s).

It all has to collaborate. Once it does, you’ve got yourself a dynamite brand to start pushing to your clients.

We would recommend that you put a significant amount of thought into the colors you use especially. As color psychology teaches us, different colors will convey different emotions and feelings to your customers. Learn what those feelings and emotions are, then use that to your advantage.

Once you have that brand identity established, you can feature it on your business card. Your target market will immediately associate with the branding the moment they lay eyes on it.

3. Separate Yourself from the Pack

When you think of business cards, you’re probably envisioning your logo placed on a small paper card, as most business cards are… but what if we told you there were other options?

You can create carbon fiber business cards to give your brand a look and feel that resonates with your customers differently.

Your brand will instantly gain stronger brand recall, as they’ll remember you as the company with the carbon fiber business card. You can build momentum from there!

Increase Brand Recognition With Business Cards

4. Gives it a Personal Touch

If you’re looking to differentiate yourself even further, then consider making a bottle opener business card. This will ensure that your clients hold on to your business card for years to come.

It can also shine your brand in a more personable light. People will see your brand as one that encourages clients to enjoy life, which—depending on your industry—might make your company more intriguing than others in your niche.

These days, customers want to work with businesses that have a human feel to them. If you stick to a “by the books” brand, people won’t feel like they can trust you.

5. Ties Your Brand Together

Envision a spider web. At the end of each branch of that web is different marketing tools in your marketing plan, such as your Twitter account, Facebook account, website URL, etc.

Then, smack-dab in the middle of that web, is your business card. Why? Because it connects all of the different marketing outlets.

As soon as a customer comes in possession of your business card, they can connect with your brand however they so choose. This will help your brand connect with them and build more brand recall when they come across it on their preferred social media platform.

Build Brand Recognition With Your Business Cards

Now that you have seen all of the different ways that business cards can help you build brand recognition, be sure to use this information to your advantage.

Interested in learning more about how to design and make your own metal business cards? We can help! For more inquiries, give us a call at 1-877-312-9794 or click on the chat icon we have on our website and we will be happy to assist you further.

Using Custom Lapel Pins to Commemorate an Event

Want to commemorate a special event in a practical way? Check out our article on custom lapel pins to see if they could be right for your needs.

Your company has a 10-year anniversary party coming up. Your employees have worked hard to get the company to where it is. This will be a special occasion that the guests will want to remember.

Wouldn’t it be nice if you could give them a gift to remember this event? But you find yourself wondering how to commemorate an event like this without breaking the bank.

What better way than with custom lapel pins? These small, inexpensive items can provide tremendous sentimental value.

Read on to learn about how lapel pins can make great event memorabilia.

What Events Can You Commemorate With Pins?

Pins are a great option for commemorating special events of all types. Whether it is for a company event or a school function, pins can serve as a meaningful gift.

Work anniversaries are a popular option for commemorating. Many companies like to recognize milestone years of service. Pins can be a meaningful gift to give your employees for their work anniversary.

custom lapel pins shed aquarium

Perhaps a team finally completed a large project that improved work processes. A pin would be a simple but meaningful way to show your appreciation to the team members.

You can give out pins at a special event such as a convention. Many fan conventions have a practice of giving out ribbons, and pins could be a fun way to enhance this interaction.

When grandma and grandpa celebrate their 50th wedding anniversary, pins could be a great party gift. Your family will remember this big event when they look at the pin.

Custom lapel pins can display pride in a school or a club. They can function as fundraisers or as prizes for those doing the fundraising. A city can commemorate its anniversary with custom pins as well.

Regardless of what type of event you’d like to host, a well-designed pin will offer a cherished memento of the occasion.

Why Custom Lapel Pins?

Maybe you are wondering why you should be using lapel pins as gifts. Not only do people collect pins, but they also enjoy simple gifts that can serve other functions in their lives.

Pins are practical gifts. Some events are commemorated with items that the recipient cannot do anything with. Pins can be fastened to clothing, bags, and more. Collectors show off their gifts on pinboards, lanyards, and other creative displays.

Lapel pins can accessorize an outfit. They can also be a way for people to visibly show off achievements and status.

If you are creating a special item to commemorate a special occasion, it should last longer than the event. Pins are created to last for years, not days. Ten, twenty, even fifty years down the road, the recipient will still have that pin to remember the special event.

Best of all, they aren’t some paperweight. All too often, well-meaning people give pretty gifts that aren’t functional. Statues and trophies look nice in a glass case but often just collect dust in a corner of the recipient’s home.

Modern people are focusing on living more minimalist lifestyles. Pins fit well into these lifestyles because they are small and functional. They are more likely to be appreciated than a glass ball with an engraving.

One of the benefits of custom lapel pins is that they are affordable. Custom items usually cost a lot of money. But with lapel pins, you can create something unique without spending your entire paycheck.

How to Make Custom Pins

Now that you have learned about how pins can make great gifts, you’re wondering what to do to create them.

Creating a pin does not need to be difficult. You can design your own art on any number of digital platforms or have us design the art for you at no additional charge (*restrictions do apply).

You’ll want to keep the art somewhat simple. Complex designs, especially those with lots of shading, do not always translate well to pins. Keep in mind that the area of a pin is quite small, so intricate details will likely get lost.

Decide if you’d like to add any enhancements to your pin. You can have a design with glitter or crystals. You can even have an enamel that glows.

Decide if you want to make your pin with soft or hard enamel. A hard enamel pin produces a durable product with a smooth design. Soft enamel allows for raised designs but is less resistant to scratches.

Custom Sports Lapel Pin

If enamel is not quite what you’re looking for, you can also have offset printed pins or die-struck pins. Offset printed pins allow for highly detailed art, so if your design is intricate, this may be the option for you. Die-struck pins have a simpler yet classic look.

Ordering Your Pins

Once you’ve got the pin created, it’s time to place your order. Most manufacturers will have an order minimum. We offer low minimums so that you don’t have to order more than you will need.

Processing times vary, so it is important to plan ahead. Complete our quote form for more specific information about how long it may take to create your pins.

When they arrive, you can package the pins in any way you like. They can be placed in cute gift boxes or simply distributed as they arrive. The presentation ideas are only limited by your imagination.

Create Your Lapel Pin Today

When you’ve got a big event coming up, create custom lapel pins as a memento. We’ve been creating products since 2003, so you can rest assured that we will provide lapel pins that people will remember.

Contact us today for a quote for your custom order. Our experts would be happy to help create pins that are as unique as you.

5 Reasons Businesses Should Use Lapel Pins for Marketing

If you are looking for ways to market your brand outside of the digital world, lapel pins can help. Here are reasons to use lapel pins for marketing.

Are you looking for a way to wow people at your next business meeting? Do you need unique marketing tools that will build your brand recall? If so, then you should consider lapel pins for marketing.

Doing so will give you several benefits. It will give you a cost-efficient marketing tool, make your logo more recognizable, and can even be used as a giveaway item for your prized clientele.

If you’ve been considering investing in lapel pins for a while, now is the time to act! See below for a list of reasons why you should invest in lapel pins for your marketing endeavors.

1. They’re Cost-Efficient

We get it. You want to make a lasting impression. You want to invest in marketing assets that will draw your target audience to you.

But, like all companies, you have a budget you have to meet. That takes some things off the table.

Many companies simply look at the price of a marketing item and then either approve it or nix it right then and there. We implore you to be different.

Instead of just looking at the cost, look at a balance of the cost and the return on your investment.

For example, lapel pins offer both. They can be made with high-quality materials at a cost-efficient price. Then, you can purchase them in bulk to save on the price.

Once they’re created, lapel pins are worth their weight in gold. They offer a high ROI because of their eye-popping design and ability to be placed virtually anywhere.

The most common use for them is on a men’s suit, but they have others as well. They can be placed on a woman’s blazer, on a hat, backpack, jean jacket, corkboard, you name it. All of these uses from one item!

2. They’re Attractive

Now there is a word that you want to be associated with your brand, right? When a client sees an attractive piece of marketing material like a well-designed lapel pin on a designer suit, it makes your brand appear desirable.

Do you know what happens when a client thinks a logo is desirable? They remember it! It’s called brand recall and it’s an important piece to the marketing puzzle.

How can you make your lapel pins more attractive? It all starts with the company that you hire for the job.

You need to make sure you find a lapel pin company that has the experience and the ability to create a fully custom design.

Here at Metal Promo, we take tremendous pride in meeting all of our clients’ needs. We’ll help you create lapel pins that fit within your budget and the desired artwork.

As you’ll see from our lapel pins page, we’ve designed club pins, civil service pins, education pins, corporate pins, military pins, and everything in between.

You want your lapel pin to pop? We can offer pins with crystals, glitter, or glow enamel featured in the design. We guarantee our design will make you and your client’s jaws drop!

3. People Will Hold to Them

Here’s a question that most companies aren’t asking themselves when they invest in marketing items: will the clients hold on to this?

Hand them a piece of collateral on your products and they may throw it away the very same day. Give them a custom writing pen and it will get lost in their desk drawer, never to be seen again.

Lapel pins ignite the inner collector in each of us. Believe it or not, studies have shown that humans have a natural desire to collect. It gives us pleasure and a feeling of stress reduction.

If you create lapel pins and hand them out to clients, they’ll be sure to find a great spot for it. Years from now they’ll come across that pin and be reminded of when and where you gave it to them. Now that’s brand recall!

4. They’re Luxurious

Maybe you’re putting together an event for your nonprofit. Perhaps you’re throwing a gala and want to make an impression on your brand.

No matter what company, team, or group you’re making the lapel pin for, the pin is sure to give your brand a luxurious feel.

Think about professional sports teams. Every time one of their owners or GMs steps in for a press conference, they’re wearing a lapel pin of their team’s logo on their suit jacket.

Why? Because it makes the entire brand appear as a business, not just a sports team. It offers a professional viewpoint. Lapel pins can unlock the same for your company as well.

5. They Mark Special Occasions

Has your company been in business for 25 years? Celebrate it by making a commemorative lapel pin! Do you have a special event that you’re starting? Make a pin for it!

Lapel pins are a beautiful, yet subtle, way to mark a tremendous moment in your company’s life. Everyone that receives one will remember the occasion for which the lapel pin was given to them.

This can also help you hit the refresh button from time to time. Rather than wearing the same lapel pin all the time, you can switch it up to make things more fun!

Invest in Lapel Pins for Marketing Your Brand Today

As you’ve seen in this article, lapel pins for marketing are a home run. They make your brand look more professional, are great for all occasions, and can help you build brand recall.

For more info on the different types of lapel pins, take the time to read this blog post to learn more about the differences between soft enamel vs hard enamel pins.

To get started, please feel free to call us at 1-877-312-9794 or receive a free pricing quote on our site.

Soft Enamel vs Hard Enamel Pin: What’s the Difference

From unique pins to challenge coins, a certain type of enamel is used to make these items colorful and detailed.

When it comes to choosing these kinds of products, what’s the difference when comparing the features of soft enamel vs hard enamel?

Read on to discover the two ways that enamel is used to make pins and coins and how to spot the difference.

Soft Enamel vs Hard Enamel Pin: What's the Difference
Soft Enamel vs Hard Enamel Pin: What’s the Difference

Soft Enamel vs Hard Enamel: Texture  

The most significant difference between these two types of enamel pins and coins is the texture. You can tell the difference by running your finger over the surface of the enamel, and you may be able to tell by looking at the design, too.

A hard enamel pin is smooth and flat with a scratch-resistant finish. Soft enamel pins and coins have slightly raised metal edges around each section of the design to give it a more defined look.

Both soft and hard enamel pins and challenge coins are made from the same metal mold. They also use the same colors to make them, at least for most designs.

Soft Enamel vs Hard Enamel Pin: What's the Difference
Soft enamel vs hard enamel

Another way to look at it is that soft enamel uses “recessed” sections of colored enamel that settle down in between the edges of the design. With hard enamel, the product comes out flat and smooth and often has a bit shinier appearance after manufacturing.

Manufacturing a Soft Enamel Pin  

Whether it’s a pin or challenge coin, a soft enamel design features a slightly different look and feel than its hard enamel counterpart. The colorful enamel is laid into the recessed sections of the pin or coin.

Once all of the enamel is in place, the product is placed into an oven. The oven’s high temperatures bake the enamel to make it hard and durable. This process only happens once so when the pin or coin dries, the enamel clings to the edges and the recesses below the metal outlines or “die line.”

Thanks to the raised metal ridges, the enamel colors don’t mix together. The final outcome is a unique dimensional look since the colorful paint is lower than the metal borders around each individual color.

When you gently rub your fingers over a soft enamel challenge coin, you will feel the raised metal ridges. Many people enjoy this style of enamel due to the unique texture and visual dimension.

Certain metal finishes can only be used with soft enamel. Black paint and rainbow plated challenge coins and pins should always be made using the soft enamel method.

The Hard Enamel Process  

If you’re looking for durability in the quest to determine soft enamel vs hard enamel, the hard enamel option is much tougher and more scratch-resistant. This process also results in a smooth, clean, and finished look that many customers prefer.

Overall, you can choose a soft or hard enamel product and have it made in the same design. Most of the time, it all comes down to your own personal preference or the preference of the recipient.

To make a hard enamel pin or challenge coin, the surface is first filled with the color and design. Next, the face of the pin or coin is gently ground down until it becomes smooth and flat. This combination of grinding and polishing is what makes hard enamel a good option for some metal finishes.

If you like gold or silver metal plating on your coin or pin, the hard enamel option may be best. As the enamel design is laid onto the surface, it’s repeated several times to raise the enamel high until it’s heated, hardened, and cured.

The polishing and smoothing process is what makes hard enamel pins so recognizable. The metal die lines are smoothed down to the same level as the enamel for a flat look and a smooth feel when you run your fingers over the surface.

Which One Should You Choose?  

There is really no right or wrong answer when deciding between a soft enamel or a hard enamel challenge coin or pin. Most of the time, it all comes down to personal preference, but there are a few other factors to consider.

Soft enamel allows for virtually every plating option including black paint, antiqued finishes, and other colors. Hard enamel only works with traditional plating’s like silver or gold.

Soft enamel coins or hard enamel coins

While the design should be the same for both enamel styles, soft enamel tends to show more intricate details. This is because the raised ridges really give the final product a bit more definition.

Surprisingly, soft enamel tends to cost less than hard enamel products. The main reason behind the cost difference is because it’s much more time-consuming and labor-intensive to achieve the smooth, polished look of a hard enamel product.

Soft enamel products are the most common option due to their faster turnaround times and unique details. However, if smooth and shiny is what you need, it might be best to opt for hard enamel.

Find Your Perfect Enamel Product  

In the comparison of soft enamel vs hard enamel, it really comes down to looks, texture, and production times. If you like the smooth and shiny option, hard enamel is the way to go. For those who prefer a little more texture and a bit more detail, you might want to opt for soft enamel.

If you’re interested in our products, designs, or services, feel free to explore our website and contact us today for a free quote.

Different Types of Lapel Pins

When it comes to creating custom lapel pins, the type of pin you choose will have a large impact on the overall look and feel of the custom pin. Continue on to learn more about the different types of lapel pins.

Watch our video to learn more about different lapel pin types.



A common choice for lapel pins is soft enamel. For these pins, our manufacturing process uses raised and recessed metal to separate the enamel paint that makes up the design. This results in a high-quality custom lapel pin with a natural look and a textured surface.

Hard Enamel pins are similar in their use of enamel paint, but an additional process is used in which the enamel is polished to be flush with the metal for a smooth, jewelry-like finish.

If you’re looking for a more classic or traditional appearance, die struck is another great option. Instead of using enamel paint, die struck utilizes the raised and recessed areas of metal to display your design. For die struck pins, plating choice will have a large impact on the overall look of the design.  


Due to their versatility and lower cost, Offset printed pins are another popular choice. there are no thin metal lines separating the colors. This means your design can have complex details and gradual color changes, to display an exact match for your existing design materials.

If you need pins on a tight deadline, ask us about quick pins. You can choose from a variety of in-stock shapes and sizes to display your design on a printed pin. In most cases, If you order by 10:30am eastern time, you can have them delivered the same week, with free tracking and shipping anywhere in the United States.

If you want to know more about lapel pins and lapel pin types, or our other custom metal products, check out our youtube channel or visit our website for more information regarding lapel pins and metal promotional products. Interested in getting your own custom lapel pin? Complete our no obligation form to get started on your next lapel pin project.


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