How to Raise Awareness with Lapel Pins
Are you looking to raise awareness for a cause you are passionate about? Read this guide for everything you need to know!
Did you know that what you wear affects how you’re treated? We are hardwired to remember certain things about what others wear. We even treat people differently based on what they wear.
Rather than showing off random brand names, what if you could raise awareness for your own brand or a special cause? If there is something you believe in or a cause that you want to support, then you should consider getting lapel pins. Whether it’s breast cancer awareness or social media awareness of your own brand, you can use custom lapel pins to raise awareness.
No matter what cause you want to support, you can use custom lapel pins. Keep on reading for the ultimate guide on how to raise awareness with lapel pins.
Why Lapel Pins for Raising Awareness?
Raising awareness through fashion isn’t an innovative idea. The pink ribbon for breast cancer awareness is an iconic image. Anyone who sees the pink ribbon knows what it’s about. It’s become a powerful symbol on its own.
That’s not the only symbol that has become as familiar as the Nike swoosh. The rainbow flag is a beautiful symbol of LGBTQ social awareness. The color purple is associated with domestic violence awareness.
We know that it works. Rather than having a brochure that is torn up and forgotten, your cause can stay front and center. It will be the first thing people will see, and it will raise awareness on an ongoing basis.
Lapel pins are unique in their applications. You can add a lapel pin to a blazer or dress when heading to work. Simply put it on and forget about it.
When people see it, they’ll ask questions that will continue to raise awareness. It’s also a way for people to get to know who you are.
You can pin it on your purse or laptop bag, and it’ll always stay with you. You can also pin it onto a jean jacket or your shoes to add to a unique style. You can support something worthy by simply being yourself.
How to Use Lapel Pins Raise Awareness
Now you know the different ways a lapel pin can raise awareness, but how can you incorporate it into your fundraising strategy? Well, custom lapel pins are really unique and easy to use. They can be the perfect addition to your strategy to raise awareness for your cause.
Gift for Employees
The best way to showcase your pin is by ensuring that your staff and employees are wearing them for every event. A beautifully designed lapel pin is actually worth every penny. You should be proud to wear that symbol.
When your employees wear it every day, it also becomes a symbol of your cause or organization. You want those colors and designs to remind people of your cause, so it continues to raise awareness.
For a Particular Event
Another way to raise awareness is to hand out lapel pins for a particular event. Ask people to wear the lapel pin rather than put it in their bag and forget it. Make them feel part of the community.
If people associate good memories with the lapel pin, they’ll wear it again. They’ll wear it often and in this way, you’ll be raising awareness. The most important part is to keep people interested in wearing the pin.
If they see your employees wear them, then they’ll be more inclined to wear them as they’ll feel part of the bigger whole. The more customized and unique it is, the better it is to raise awareness.
Thank You Gifts
If you have an event, it makes for a perfect thank you gift. You can add it to the swag bag at the end of a fundraising event. If it was a good event, then people will be excited to wear the pin.
They will be inspired to show support for the cause while wearing the pin. You can include a thank you letter and explain how thankful you are to them for wearing the pin and raising awareness.
Direct Mail Packaging
You can also include the custom lapel pin as part of your direct mail packaging. For those who donated last year, you can include it as a thank you gift. Give them ideas on how they can wear the lapel, whether it’s pinned to their sneakers or their blazer.
A custom lapel pin is small and easy to include in your direct mail packaging without impacting the cost of delivery. It can help you stand out from other companies.
Walk, Race, or Other Competition Registration
A good way to raise awareness is having a competition. Whether it’s a 5K walk or race, or an obstacle course, it’s something that people have trained for. They want to show others their achievement.
A lapel pin that shows that they are participating in this event can encourage people to wear it. If you have many events, they can collect the different custom lapel pins for the different events. For each 5K they run, they have a lapel pin to commemorate the moment.
Medals are nice, but people can’t wear them outside without feeling a little awkward. However, a lapel pin that provides proof that someone completed a 5K or a 10K is an easy way to show off one’s accomplishment.
Get Your Free Quote Today
Now you know exactly how something so simple as a lapel pin can help to raise awareness for your cause. You can stand proud that you are supporting something important and not simply a brand name. You can design something beautiful and have that artwork displayed in your everyday attire.
If you have designed your pins for a cause, contact us for your free quote. Custom lapel pins are a great choice for promoting your brand, recognizing employees, or raising awareness of a cause for a fundraiser. Just send us your sketch, and our talented team of artists will design the perfect pin for you.