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Metalpromo

We specialize in designing & producing custom metal promotional products

Marketing Ideas

5 Ways to Increase Brand Recognition With Business Cards

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Brand recognition is an important step to increasing your customer base and beating out your competitors. Here’s how business card design can give you an edge.

Are you looking for ways to make your business cards stand out in an entrepreneur’s collection? Do you want to find ways of making your brand pop in the eyes of your target market? If so, then you need to learn all that you can about how business cards can increase your brand recognition.

Brand recognition, also known as “brand recall”, can help you separate yourself from the pack. Your target buyers will have your face and logo imprinted in their memory forever.

See below for an in-depth guide on how business cards can help you boost your brand’s recall power with your clients.

1. Infuses Online and Offline Marketing

The old-school sales philosophy harps on using in-person (AKA “offline”) marketing tactics to put a face to the name for your clients. The new school sales philosophy preaches using the digital marketplace to establish your brand’s online presence.

Here’s the question that we’re asking: Why can’t you use both? Why can’t one be used to feed off o the other?

Gone are the days where you have to pick a side on the online marketing vs offline marketing debate. These days, it’s the all-encompassing, hybrid brands that take the cake.

When it comes to brand recognition, the primary goal is to have clients feel like your logo is at every turn. Every social media platform they use, every billboard they walk past, etc.

Business cards can be a tremendous way to infuse both. You can have your logo featured on one side of the card, then use the other side to give clients your:

  • Email address
  • Instagram account
  • Twitter handle
  • Facebook page
  • LinkedIn profile

The list goes on and on! You can establish yourself with a simple business card design. It has all of the information they need (brand logo and contact info) and none of the information that they don’t need.

Increase Brand Recognition With Business Cards

2. Establishes Your Brand Identity

For those of you that have been researching how to boost your company’s brand recall, you’ve probably come across one term a lot: brand identity.

But what is a brand identity? It’s essentially any visual element that your company uses to establish its brand. This is a key aspect of establishing brand recognition. In fact, without a strong brand identity, you can’t possibly hope to build brand recall.

Don’t believe us? Let’s put it to the test. When you read the words “John Deere” what immediately comes to your mind? We’re willing to bet that you immediately envisioned the green and yellow deer logo before you envisioned their tractors (the product they sell). Still think brand identity isn’t important?

So what key aspects should you focus on? There are four primary factors that you should emphasize on to build your brand identity: your logo, your tagline, your font, and your color(s).

It all has to collaborate. Once it does, you’ve got yourself a dynamite brand to start pushing to your clients.

We would recommend that you put a significant amount of thought into the colors you use especially. As color psychology teaches us, different colors will convey different emotions and feelings to your customers. Learn what those feelings and emotions are, then use that to your advantage.

Once you have that brand identity established, you can feature it on your business card. Your target market will immediately associate with the branding the moment they lay eyes on it.

3. Separate Yourself from the Pack

When you think of business cards, you’re probably envisioning your logo placed on a small paper card, as most business cards are… but what if we told you there were other options?

You can create carbon fiber business cards to give your brand a look and feel that resonates with your customers differently.

Your brand will instantly gain stronger brand recall, as they’ll remember you as the company with the carbon fiber business card. You can build momentum from there!

Increase Brand Recognition With Business Cards

4. Gives it a Personal Touch

If you’re looking to differentiate yourself even further, then consider making a bottle opener business card. This will ensure that your clients hold on to your business card for years to come.

It can also shine your brand in a more personable light. People will see your brand as one that encourages clients to enjoy life, which—depending on your industry—might make your company more intriguing than others in your niche.

These days, customers want to work with businesses that have a human feel to them. If you stick to a “by the books” brand, people won’t feel like they can trust you.

5. Ties Your Brand Together

Envision a spider web. At the end of each branch of that web is different marketing tools in your marketing plan, such as your Twitter account, Facebook account, website URL, etc.

Then, smack-dab in the middle of that web, is your business card. Why? Because it connects all of the different marketing outlets.

As soon as a customer comes in possession of your business card, they can connect with your brand however they so choose. This will help your brand connect with them and build more brand recall when they come across it on their preferred social media platform.

Build Brand Recognition With Your Business Cards

Now that you have seen all of the different ways that business cards can help you build brand recognition, be sure to use this information to your advantage.

Interested in learning more about how to design and make your own metal business cards? We can help! For more inquiries, give us a call at 1-877-312-9794 or click on the chat icon we have on our website and we will be happy to assist you further.

Five Unique Marketing Tips: Marketing With Lapel Pins

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Competition is getting crazy. More than 270,000 American businesses exported goods out of the United States. Millions of other businesses were focused inside the United States, selling goods to other Americans.

This makes marketing so important. You have to follow marketing tips that help your business stand out, regardless of what your business is. One way you can make yourself distinct is through lapel pins.

How can you learn how to design a lapel pin? How can you use pins to create solidarity within your company? How can you use them for brand awareness?

Answer these questions and you can find simple yet profound ways to distinguish yourself from competitors. Here are five marketing tips you can follow with lapel pins.

1. Employ Color Psychology

Color psychology refers to how colors can impact a person’s mood and behaviors. When you are marketing with lapel pins, you need to consider the impact of colors on the viewer. You want to find colors that will create feelings that reflect well back on your organization.

Red is the traditional color of romantic love and passion. It also indicates dominance and power, making it a good choice for the pins of high-ranking figures. You should bear in mind that red signs indicate hazards, so seeing red may deter some people.

Blue is a color that can summon feelings of peace and tranquility. Yet it has associations with sadness and loneliness.

White and black are not common choices for pins. They can be too stark, and a black pin is difficult to see on a black lapel. But white is emblematic of peacefulness while black can signify boldness and power, so they may be effective choices.

2. Create Different Sets of Pins for Different Groups

Giving the same pin to everyone in your organization can create solidarity. Everyone is at the same level and feels like they are a unified team. Someone seeing several people with the same pin will be reminded of your organization and encouraged to work with you.

Yet you are not obligated to give the same pin to everyone. If your organization has several groups within it, you can give different pins to each group.

For an authority figure, you can give a pin with an element on it that indicates an authority. You can give a pin with a crown on it to your boss.

If you have an educational organization with multiple grades in it, you can have a number that indicates each grade. People in their first year can receive a pin with the number one on it.

You can also make different types of lapel pins. Soft enamel pins can have a more textured surface while hard enamel pins can resemble jewelry. Choosing the type of lapel pin can make all the difference!

3. Give Pins as Rewards

Creating a ceremony out of handing out your custom lapel pins will give your pins a layer of meaning. It can also help with creating brand awareness. Someone who sees the ceremony may want to work with you because they see you care about your employees.

You don’t have to be elaborate about your ceremony. You can hand your pin to the recipient with your left hand and shake their hand with your right hand.

But you can get more extravagant. You can give a speech about the recipient before you hand the pin to them. This is a good idea when you are presenting a pin to an important person.

If you want to turn your reward ceremony into a marketing opportunity, you should broadcast it. You can stream it on Facebook and other social media platforms. You can reward loyal customers or volunteers with pins as well.

4. Package Pins With Other Things

A pin is a small award. Someone who receives one after years of work may not feel the true weight of the gift. Consider packaging the pin with another object. You can give an important employee a plaque and a pin.

You can place the pin inside a special box. When the recipient is not wearing it, they can place it in the box and store it on a shelf. This has a practical purpose and it makes the pin seem important.

Feel free to sell a few pins together in a small package. You can also sell a pin alongside a hat or another object with your company logo on it. When the customer sees the pin or hat, they will remember your organization.

5. Place Pins in Advertisements

You can use lapel pins to help with broad and long-term marketing campaigns. Whenever you have a group of employees in an advertisement, the employees should wear your pins.

You don’t have to call attention to the pins if you don’t want to. A wide shot that shows everyone wearing your pins is enough to show them off. Someone looking at the visual may feel like your employees have solidarity and corporate pride.

Try to incorporate the visuals of your pins in other parts of your advertisements. If your pin has one important color, you should feature that color in your company logo and background choices. When a customer sees the color, they will remember your company right away.

Marketing with Lapel Pins for an Event
Marketing with Lapel Pins for an Event

Practice the Best Marketing Tips for Lapel Pins

There are several marketing tips you should follow when you are using lapel pins. You should find colors that draw out qualities about your organization.

If your organization has different groups, create a custom pin for each one. Make handing out the pins a ceremony that makes the recipient feel important.

You can hand out plaques in addition to pins. Have the pins be an important visual in your advertisements.

You’re not on your own when you’re looking for great pins. MetalPromo provides premium pins at low prices. Get your price quote today.

5 Reasons Businesses Should Use Lapel Pins for Marketing

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If you are looking for ways to market your brand outside of the digital world, lapel pins can help. Here are reasons to use lapel pins for marketing.

Are you looking for a way to wow people at your next business meeting? Do you need unique marketing tools that will build your brand recall? If so, then you should consider lapel pins for marketing.

Doing so will give you several benefits. It will give you a cost-efficient marketing tool, make your logo more recognizable, and can even be used as a giveaway item for your prized clientele.

If you’ve been considering investing in lapel pins for a while, now is the time to act! See below for a list of reasons why you should invest in lapel pins for your marketing endeavors.

1. They’re Cost-Efficient

We get it. You want to make a lasting impression. You want to invest in marketing assets that will draw your target audience to you.

But, like all companies, you have a budget you have to meet. That takes some things off the table.

Many companies simply look at the price of a marketing item and then either approve it or nix it right then and there. We implore you to be different.

Instead of just looking at the cost, look at a balance of the cost and the return on your investment.

For example, lapel pins offer both. They can be made with high-quality materials at a cost-efficient price. Then, you can purchase them in bulk to save on the price.

Once they’re created, lapel pins are worth their weight in gold. They offer a high ROI because of their eye-popping design and ability to be placed virtually anywhere.

The most common use for them is on a men’s suit, but they have others as well. They can be placed on a woman’s blazer, on a hat, backpack, jean jacket, corkboard, you name it. All of these uses from one item!

2. They’re Attractive

Now there is a word that you want to be associated with your brand, right? When a client sees an attractive piece of marketing material like a well-designed lapel pin on a designer suit, it makes your brand appear desirable.

Do you know what happens when a client thinks a logo is desirable? They remember it! It’s called brand recall and it’s an important piece to the marketing puzzle.

How can you make your lapel pins more attractive? It all starts with the company that you hire for the job.

You need to make sure you find a lapel pin company that has the experience and the ability to create a fully custom design.

Here at Metal Promo, we take tremendous pride in meeting all of our clients’ needs. We’ll help you create lapel pins that fit within your budget and the desired artwork.

As you’ll see from our lapel pins page, we’ve designed club pins, civil service pins, education pins, corporate pins, military pins, and everything in between.

You want your lapel pin to pop? We can offer pins with crystals, glitter, or glow enamel featured in the design. We guarantee our design will make you and your client’s jaws drop!

3. People Will Hold to Them

Here’s a question that most companies aren’t asking themselves when they invest in marketing items: will the clients hold on to this?

Hand them a piece of collateral on your products and they may throw it away the very same day. Give them a custom writing pen and it will get lost in their desk drawer, never to be seen again.

Lapel pins ignite the inner collector in each of us. Believe it or not, studies have shown that humans have a natural desire to collect. It gives us pleasure and a feeling of stress reduction.

If you create lapel pins and hand them out to clients, they’ll be sure to find a great spot for it. Years from now they’ll come across that pin and be reminded of when and where you gave it to them. Now that’s brand recall!

4. They’re Luxurious

Maybe you’re putting together an event for your nonprofit. Perhaps you’re throwing a gala and want to make an impression on your brand.

No matter what company, team, or group you’re making the lapel pin for, the pin is sure to give your brand a luxurious feel.

Think about professional sports teams. Every time one of their owners or GMs steps in for a press conference, they’re wearing a lapel pin of their team’s logo on their suit jacket.

Why? Because it makes the entire brand appear as a business, not just a sports team. It offers a professional viewpoint. Lapel pins can unlock the same for your company as well.

5. They Mark Special Occasions

Has your company been in business for 25 years? Celebrate it by making a commemorative lapel pin! Do you have a special event that you’re starting? Make a pin for it!

Lapel pins are a beautiful, yet subtle, way to mark a tremendous moment in your company’s life. Everyone that receives one will remember the occasion for which the lapel pin was given to them.

This can also help you hit the refresh button from time to time. Rather than wearing the same lapel pin all the time, you can switch it up to make things more fun!

Invest in Lapel Pins for Marketing Your Brand Today

As you’ve seen in this article, lapel pins for marketing are a home run. They make your brand look more professional, are great for all occasions, and can help you build brand recall.

For more info on the different types of lapel pins, take the time to read this blog post to learn more about the differences between soft enamel vs hard enamel pins.

To get started, please feel free to call us at 1-877-312-9794 or receive a free pricing quote on our site.

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