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Marketing Ideas

5 Reasons Businesses Should Use Lapel Pins for Marketing

If you are looking for ways to market your brand outside of the digital world, lapel pins can help. Here are reasons to use lapel pins for marketing.

Are you looking for a way to wow people at your next business meeting? Do you need unique marketing tools that will build your brand recall? If so, then you should consider lapel pins for marketing.

Doing so will give you several benefits. It will give you a cost-efficient marketing tool, make your logo more recognizable, and can even be used as a giveaway item for your prized clientele.

If you’ve been considering investing in lapel pins for a while, now is the time to act! See below for a list of reasons why you should invest in lapel pins for your marketing endeavors.

1. They’re Cost-Efficient

We get it. You want to make a lasting impression. You want to invest in marketing assets that will draw your target audience to you.

But, like all companies, you have a budget you have to meet. That takes some things off the table.

Many companies simply look at the price of a marketing item and then either approve it or nix it right then and there. We implore you to be different.

Instead of just looking at the cost, look at a balance of the cost and the return on your investment.

For example, lapel pins offer both. They can be made with high-quality materials at a cost-efficient price. Then, you can purchase them in bulk to save on the price.

Once they’re created, lapel pins are worth their weight in gold. They offer a high ROI because of their eye-popping design and ability to be placed virtually anywhere.

The most common use for them is on a men’s suit, but they have others as well. They can be placed on a woman’s blazer, on a hat, backpack, jean jacket, corkboard, you name it. All of these uses from one item!

2. They’re Attractive

Now there is a word that you want to be associated with your brand, right? When a client sees an attractive piece of marketing material like a well-designed lapel pin on a designer suit, it makes your brand appear desirable.

Do you know what happens when a client thinks a logo is desirable? They remember it! It’s called brand recall and it’s an important piece to the marketing puzzle.

How can you make your lapel pins more attractive? It all starts with the company that you hire for the job.

You need to make sure you find a lapel pin company that has the experience and the ability to create a fully custom design.

Here at Metal Promo, we take tremendous pride in meeting all of our clients’ needs. We’ll help you create lapel pins that fit within your budget and the desired artwork.

As you’ll see from our lapel pins page, we’ve designed club pins, civil service pins, education pins, corporate pins, military pins, and everything in between.

You want your lapel pin to pop? We can offer pins with crystals, glitter, or glow enamel featured in the design. We guarantee our design will make you and your client’s jaws drop!

3. People Will Hold to Them

Here’s a question that most companies aren’t asking themselves when they invest in marketing items: will the clients hold on to this?

Hand them a piece of collateral on your products and they may throw it away the very same day. Give them a custom writing pen and it will get lost in their desk drawer, never to be seen again.

Lapel pins ignite the inner collector in each of us. Believe it or not, studies have shown that humans have a natural desire to collect. It gives us pleasure and a feeling of stress reduction.

If you create lapel pins and hand them out to clients, they’ll be sure to find a great spot for it. Years from now they’ll come across that pin and be reminded of when and where you gave it to them. Now that’s brand recall!

4. They’re Luxurious

Maybe you’re putting together an event for your nonprofit. Perhaps you’re throwing a gala and want to make an impression on your brand.

No matter what company, team, or group you’re making the lapel pin for, the pin is sure to give your brand a luxurious feel.

Think about professional sports teams. Every time one of their owners or GMs steps in for a press conference, they’re wearing a lapel pin of their team’s logo on their suit jacket.

Why? Because it makes the entire brand appear as a business, not just a sports team. It offers a professional viewpoint. Lapel pins can unlock the same for your company as well.

5. They Mark Special Occasions

Has your company been in business for 25 years? Celebrate it by making a commemorative lapel pin! Do you have a special event that you’re starting? Make a pin for it!

Lapel pins are a beautiful, yet subtle, way to mark a tremendous moment in your company’s life. Everyone that receives one will remember the occasion for which the lapel pin was given to them.

This can also help you hit the refresh button from time to time. Rather than wearing the same lapel pin all the time, you can switch it up to make things more fun!

Invest in Lapel Pins for Marketing Your Brand Today

As you’ve seen in this article, lapel pins for marketing are a home run. They make your brand look more professional, are great for all occasions, and can help you build brand recall.

For more info on the different types of lapel pins, take the time to read this blog post to learn more about the differences between soft enamel vs hard enamel pins.

To get started, please feel free to call us at 1-877-312-9794 or receive a free pricing quote on our site.


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