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5 Ways to Increase Brand Recognition With Business Cards

Brand recognition is an important step to increasing your customer base and beating out your competitors. Here’s how business card design can give you an edge.

Are you looking for ways to make your business cards stand out in an entrepreneur’s collection? Do you want to find ways of making your brand pop in the eyes of your target market? If so, then you need to learn all that you can about how business cards can increase your brand recognition.

Brand recognition, also known as “brand recall”, can help you separate yourself from the pack. Your target buyers will have your face and logo imprinted in their memory forever.

See below for an in-depth guide on how business cards can help you boost your brand’s recall power with your clients.

1. Infuses Online and Offline Marketing

The old-school sales philosophy harps on using in-person (AKA “offline”) marketing tactics to put a face to the name for your clients. The new school sales philosophy preaches using the digital marketplace to establish your brand’s online presence.

Here’s the question that we’re asking: Why can’t you use both? Why can’t one be used to feed off o the other?

Gone are the days where you have to pick a side on the online marketing vs offline marketing debate. These days, it’s the all-encompassing, hybrid brands that take the cake.

When it comes to brand recognition, the primary goal is to have clients feel like your logo is at every turn. Every social media platform they use, every billboard they walk past, etc.

Business cards can be a tremendous way to infuse both. You can have your logo featured on one side of the card, then use the other side to give clients your:

  • Email address
  • Instagram account
  • Twitter handle
  • Facebook page
  • LinkedIn profile

The list goes on and on! You can establish yourself with a simple business card design. It has all of the information they need (brand logo and contact info) and none of the information that they don’t need.

Increase Brand Recognition With Business Cards

2. Establishes Your Brand Identity

For those of you that have been researching how to boost your company’s brand recall, you’ve probably come across one term a lot: brand identity.

But what is a brand identity? It’s essentially any visual element that your company uses to establish its brand. This is a key aspect of establishing brand recognition. In fact, without a strong brand identity, you can’t possibly hope to build brand recall.

Don’t believe us? Let’s put it to the test. When you read the words “John Deere” what immediately comes to your mind? We’re willing to bet that you immediately envisioned the green and yellow deer logo before you envisioned their tractors (the product they sell). Still think brand identity isn’t important?

So what key aspects should you focus on? There are four primary factors that you should emphasize on to build your brand identity: your logo, your tagline, your font, and your color(s).

It all has to collaborate. Once it does, you’ve got yourself a dynamite brand to start pushing to your clients.

We would recommend that you put a significant amount of thought into the colors you use especially. As color psychology teaches us, different colors will convey different emotions and feelings to your customers. Learn what those feelings and emotions are, then use that to your advantage.

Once you have that brand identity established, you can feature it on your business card. Your target market will immediately associate with the branding the moment they lay eyes on it.

3. Separate Yourself from the Pack

When you think of business cards, you’re probably envisioning your logo placed on a small paper card, as most business cards are… but what if we told you there were other options?

You can create carbon fiber business cards to give your brand a look and feel that resonates with your customers differently.

Your brand will instantly gain stronger brand recall, as they’ll remember you as the company with the carbon fiber business card. You can build momentum from there!

Increase Brand Recognition With Business Cards

4. Gives it a Personal Touch

If you’re looking to differentiate yourself even further, then consider making a bottle opener business card. This will ensure that your clients hold on to your business card for years to come.

It can also shine your brand in a more personable light. People will see your brand as one that encourages clients to enjoy life, whichโ€”depending on your industryโ€”might make your company more intriguing than others in your niche.

These days, customers want to work with businesses that have a human feel to them. If you stick to a “by the books” brand, people won’t feel like they can trust you.

5. Ties Your Brand Together

Envision a spider web. At the end of each branch of that web is different marketing tools in your marketing plan, such as your Twitter account, Facebook account, website URL, etc.

Then, smack-dab in the middle of that web, is your business card. Why? Because it connects all of the different marketing outlets.

As soon as a customer comes in possession of your business card, they can connect with your brand however they so choose. This will help your brand connect with them and build more brand recall when they come across it on their preferred social media platform.

Build Brand Recognition With Your Business Cards

Now that you have seen all of the different ways that business cards can help you build brand recognition, be sure to use this information to your advantage.

Interested in learning more about how to design and make your own metal business cards? We can help! For more inquiries, give us a call at 1-877-312-9794 or click on the chat icon we have on our website and we will be happy to assist you further.

7 Best Golf Accessories to Buy the Golf Enthusiast in Your Life

Looking to buy a gift for the golf lover in your life, but not sure what to purchase? Here are 7 of the best golf accessories to buy your favorite golfer.

Do you want to buy a gift for your favorite golfer, but don’t know where to start? While more golf balls go without saying, what else can you give that’s practical and fun? No more worries. Here’s a list of the 7 best golf accessories for your favorite golfer.

1. Divot Repair Tool

Every golfer needs a divot repair tool to repair the turf on the tee box, fairway or green. Each person handles their divots to keep the course in good shape. The right tool helps. In a pinch, people use a ball tee to fix divots. Help your golfer step up his game with a divot repair tool. They come in all shapes, sizes, and designs. You can give one with a monogram, logo or built-in ball marker.

2. Golf Ball Marker

Anytime you lift a golf ball it must be marked. When a group of players reaches the green, one person goes first. The others mark their balls and remove them. This gives the other players a clear shot when they putt. Give your golfer one to attach to his favorite hat, or keep in his pocket. In fact, give more than one because they are often lost.

3. Ball Retriever

No one wants to admit they need a ball retriever. But, every golfer is happy to have one when a ball lands in a water hazard or overgrown rough. It’s a necessity for new and experienced golfers. Telescoping, retractable, and extendable models are available. The best thing about a ball retriever is your golfer will come home with more of their golf balls. Golf balls aren’t cheap, so this is definitely a money-saver.

4. Swing Analyzer

Swing analyzers help golfers improve their swing and their score. There are many options for Swing Analyzers. They use sensors to track motion and compile data. Analyzers connect to a club or the golfer’s body. It wirelessly transfers data to an app on your phone or tablet. Some have 3D images so can look at your swing and what does or doesn’t work.

5. Golf Towel

One of the best golf accessories is a golf towel. It’s useful and looks great on the bag. You can find towels in 100% cotton, a blend, or microfiber. Microfiber towels are popular on pro tours. Get the towel personalized, or buy one from your golfer’s favorite major tournament. Either way, buy several so you have one in the wash and one in the bag.

6. Rangefinders

Rangefinders have evolved over the years. Golfers no longer have to squint or guess how far it is to the green. Choose a rangefinder based on your golfer’s needs. Laser rangefinders find the most accurate distance. GPS rangefinders give a broader view of information on water hazards and bunkers. The GPS models let golfers track stats and scores. A rangefinder may be a separate piece of equipment or a software application.

7. Lessons from a Pro

If your golfer is serious about improving their game, give lessons from a local pro. You may want to opt for a gift certificate, and let your golfer choose the teacher. Here’s some advice from the PGA on finding a compatible pro. Convenience and price are important, but you also want compatibility. That means a personality match and common goals.

Give the Best Golf Accessories

Have more than one favorite golfer? Our experts design customized golf divot tools and ball markers. They’re perfect for a golf tournament, pro shop, or corporate gift-giving. Contact us at Metal Promotional Products for the best golf accessories for your favorite golfer.

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Top 5 Benefits of Using Custom Medals

Are you in the planning stages of an event and want to make it special with custom medals for participants? Here are the top 5 benefits of using custom medals.

Whether you’re planning an event for the public or looking to reward employees, there’s always the problem of what to offer.  Should you award cash, plaques, or certificates? Should you limit it to event winners, high performers, or should everyone get something?  Custom medals provide you with a solution to most of these problems. Even better, they offer many other benefits.  Let’s jump in and take a closer look at those benefits.

Custom Medals Raise Your Profile

At some point, you probably participated in or even won an event that got little or no coverage. Everyday people and the media love a bit of spectacle.

Sure, watching someone cross a finish line or eat 7 pies is exciting, but it’s over in a flash. Getting custom medals lets you do an awards ceremony. That’s the kind of thing media outlets like to cover.  It gives them an opportunity to capture footage of the winners getting the medals. That improves the chances of the event getting into the public eye.

Creates a Sense of Value

Just as viewers like spectacle, participants like getting something physical to take home with them. It creates a psychological value to participating and winning.  For example, you can make larger, custom medals for the winners. You can do a larger run of smaller participation medals for everyone else.  It encourages participation by offering value to everyone.

Brand Building

Awarding medals offers an opportunity for brand building.  Let’s say fun is one of your brand values. Let your medals reflect that attitude.  The first place medal might say, Supreme Champion, or feature a big gold star. You might put a big thumbs up on the second place medal. Third place might get a hand making the OK symbol.  The mild silliness of the medals becomes another reinforcement of the brand’s commitment to fun.

Improve Employee Engagement

Businesses often struggle with employee engagement. This isn’t helped by the tradition of annual reviews. Employees crave recognition at the time they perform well.  The military handles this by handing out challenge coins for accomplishments. Don’t offer feedback months after the fact.  Adopt challenge coins or custom medals as a way to reward employees at the time.  They’ll feel acknowledged, which encourages better engagement.

Foster Goodwill

Another stumbling block in regards to employee engagement and happiness is family goodwill. Spouses, children and even parents often pay a price when employees stay late.  Use family events to acknowledge that sacrifice. For example, give spouses or children medals of their own. It fosters goodwill by showing you realize employees live much of their lives beyond the business.

Parting Thoughts

Custom medals offer many benefits for events and businesses.  They help solidify your brand and raise your profile.  They create a sense of value for event participants.  They also offer a way to foster goodwill and improve employee engagement.

Metal Promo specializes in customized metal products, such as medals, pins and challenge coins. To learn more about our offerings or to place an order, contact us today.


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