In today’s world, it’s not enough to have a killer app and offer customers excellent service. You must find ways to stand out from the rest of the pack and become memorable for potential customers.
With so many businesses competing for attention and recognition, you need to find ways to make your brand unique. One way is by sending out branded swag at conferences and events or even creating your own event to market your services.
Proper branding is essential in any business, especially when launching an event or conference company. From websites and logos to branded clothing, company swag has become crucial in building brands easily recognizable by consumers.
In this blog post, we take an in-depth look at current trends in event management software (EMS), event technology hardware solutions, such as screens, video conferencing solutions, virtual reality (VR) headsets, and company swag trends in 2022.
Why is Company Swag Important?
Branded conference swag is a great way to promote your brand and make people stand out at events. This doesn’t just apply to business owners, either—anyone attending a conference can use these items to show their support for the brands they like!
Besides helping you to stand out at events, company swag can also help you to build your brand and make your company more memorable. If your logo appears on a high-quality tote bag or lapel pin, people will be able to recognize your brand whenever they see it in the future.
When you’re trying to build a new brand, getting lost in the shuffle can be easy.
1. Lapel Pins
Made from various materials, lapel pins can be used for events, conferences, sporting events, and more. They come in multiple colors and designs so that you can choose many styles.
Classic company logo pins design is the pinback button. These are budget-friendly and can be created with different colors, fabrics, and designs.
Another popular lapel pin is the clutch or locking pin designed to stay on your clothing. These lapel pins are great for more significant events to ensure your pin stays in place.
A lapel pin is an excellent tool to make a statement.
2. Tote Bags
Tote bags are another classic piece of swag. They can be used for everything from grocery shopping to taking books back and forth to school.
They come in a wide variety of styles and sizes, so you have the option of using them for different types of events. Tote bags are a great way to show off your brand and help customers keep their groceries fresh and their books clean and safe.
If you plan to give out tote bags at an event, make sure you have your brand name and logo visible so people can see them. Tote bags are excellent for various events, including conferences, fundraisers, and trade shows.
They’re practical and can be used again and again.
3. New Tech Items
New technology is changing the face of event marketing and company swag trends in 2022. With new innovations and inventions hitting the market, many new tech items can be used as promotional items.
Here are a few examples of new technology items that can be used for swag.
Virtual reality headsets: Virtual reality headsets are a great way to get customers to experience your brand in a new and unique way.
They can be used to offer company tours, walkthroughs of your products, movie trailers, and more.
Augmented reality: Augmented reality can be used for a wide range of events, including conferences and product launches.
You can use augmented reality to give customers a unique and engaging experience that helps them to better understand your brand.
Artificial intelligence: Artificial intelligence speakers can be used to play messages, give updates, and more.
They are a great way to keep your customers informed and engaged with your brand.
Internet of Things: The Internet of Things can be used to create a unique and engaging experience for customers at events.
You can create games, offer prizes, and use IoT devices.
These can help serve water, coffee, or even alcohol at events. This can be especially useful if you’re hosting an event that lasts a few hours.
There are many drinkware options, from mugs to tumblers and more. You can choose different drinkware types depending on the event you’re hosting.
For example, you may want to choose paper cups if you’re hosting a significant event that will last a couple of hours.
If you’re hosting a short event where guests will leave shortly after, you may want to select plastic logo-branded cups.
5. Wellness Products
Wellness products, such as fitness trackers, nutrition supplements, and more, are great for event swag. They are also something that many attendees will use in their daily lives, making them an excellent marketing tool.
There are many wellness products you can hand out at events, including vitamins, fitness trackers, nutrition supplements, health bars, and more.
You can also choose to hand out wearable devices, such as health and fitness trackers, that can be useful for people in their daily lives.
6. Company-Branded Apparel
From conferences to trade shows, there is a wide range of apparel items that you can choose from. You can choose many types of apparel items to create custom company swag.
You can choose from shirts, jackets, bags, and more. You can also choose to create custom apparel with your company’s logo and name.
Company Swag Trends to Take Your Business to the Next Level
As you can see, there are many options for company swag. From augmented reality tech items to lapel pins, there are tons of company swag you can try out.
Speaking of lapel pins are you searching for a company that can help bring your company swag ideas to life? Stop what you’re doing and get a price quote from Metal Promo before your next event.