Business owners know a thing or two about the importance of brand identity. Your brand tells consumers who you are, what you offer, and what kind of culture you strive to create.
Did you know that brand identity is just as important for your employees? There are tons of great ways to work towards internal brand identity, and branded swag is one of them.
If you're getting ready to host or participate in an event, start thinking about customized pins. When your employees wear corporate pins, they don't just promote your company to the masses. They start to feel more connected to the work they do for your business.
Not sure where to start? Read on for seven tips that will help you design custom pins for your company.
What message do you want to spread with your company pins? What is the purpose of designing them? For example, are you rewarding your employees for completing a specific task or showcasing your business at a tradeshow?
We always recommend starting with a purpose before moving to an image or concept. That way, you can check and balance your creative ideas against the goals you have for your pins to ensure that they're sending the message you intended.
Remember, brand identity is what you're building when you create customized pins for your company. However, this process is cyclical in that you're going to need to use elements of your branding to create an effective corporate pin.
More specifically, we're talking about the visual elements of your branding. This includes things like the logo, color scheme, and typography that you use on other branded marketing materials, like your signage, website, and business cards. One of the simplest ways to approach this process is to create company logo pins that don't require any new design work.
You've got your message in mind and you've pulled out some of your branded materials for reference. If you want to do something new or specific, rather than a company logo pin, the next step is to start sketching and see how to bring those ideas to life.
If visual arts aren't your thing, talk to your colleagues or employees and find out if anyone has any strong art skills. It could even be a fun team-building process to host a design contest, allowing everyone to enter and vote on customized pin designs.
If you don't have any strong artists on your team (or don't want to spend time doodling), don't sweat it. Great pin printing companies can also offer assistance with designs to ensure that you end up with a finished product that you love.
If you're going to take on the design yourself, it's important to keep simplicity in mind. Pins tend to be on the smaller size (around 1-2 inches in diameter), so you don't want to overcrowd your design with colors or images that won't translate well.
Let's use color as an example. There's no need to shade your design because shading can't be reproduced with the soft enamel most pins are made from. Stick to a few colors that contrast for high visibility and include single shades of each color so that you will receive a true reproduction of your design.
Do you want to go the extra mile to make sure that your employees love their company pins and that those pins get the attention they deserve? If so, you may want to consider custom pin enhancements.
Crystals, glitter, blinkers, and glow enamel all add a special touch to help your pins stand out. Plus, these enhancements can add to the complexity of your design without making it feel overcrowded or busy.
A custom design means custom shapes. While classic pins are often made in the shape of a circle, oval, or square, you do not have to work within these parameters when coming up with a design of your own.
Do you want to make your pin in the shape of your nontraditional logo? Do you want to add a banner across the bottom of your circular design? Soft enamel is easy to mold before the curing process, which makes it easy to get creative with the shape of your design.
We have talked a lot about coming up with the ideal design for your customized pins. What do you do when it comes time to have them made? Let's talk about what to look for in a great pin-making company.
A great pin-making company uses high-quality materials but offers discount pricing for bulk orders. A great pin-making company offers additional incentives like free art assistance, free revisions, and free shipping. A great pin-making company has experience making everything from corporate pins to club pins to niche hobby or fandom pins.
If you're looking for a company that offers all of that and more, look no further than MetalPromo. We have years of experience making customized pins and we can turn any vision into a reality.
Brand identity is an important part of your internal team-building and external success. Customized pins are perfect for any corporate event, from store openings to tradeshows, and we're here to help those pins come to life.
MetalPromo is proud to design, create, and ship custom metal products all across the country. We're also proud to offer transparent pricing and high-quality customer service. Before you place your order, let us know what kind of project you have in mind and we'll send back a free price quote.
Are you looking for a way to wow people at your next business meeting? Do you need unique marketing tools that will build your brand recall? If so, then you should consider lapel pins for marketing.
Doing so will give you several benefits. It will give you a cost-efficient marketing tool, make your logo more recognizable, and can even be used as a giveaway item for your prized clientele.
If you've been considering investing in lapel pins for a while, now is the time to act! See below for a list of reasons why you should invest in lapel pins for your marketing endeavors.
We get it. You want to make a lasting impression. You want to invest in marketing assets that will draw your target audience to you.
But, like all companies, you have a budget you have to meet. That takes some things off the table.
Many companies simply look at the price of a marketing item and then either approve it or nix it right then and there. We implore you to be different.
Instead of just looking at the cost, look at a balance of the cost and the return on your investment.
For example, lapel pins offer both. They can be made with high-quality materials at a cost-efficient price. Then, you can purchase them in bulk to save on the price.
Once they're created, lapel pins are worth their weight in gold. They offer a high ROI because of their eye-popping design and ability to be placed virtually anywhere.
The most common use for them is on a men's suit, but they have others as well. They can be placed on a woman's blazer, on a hat, backpack, jean jacket, corkboard, you name it. All of these uses from one item!
Now there is a word that you want to be associated with your brand, right? When a client sees an attractive piece of marketing material like a well-designed lapel pin on a designer suit, it makes your brand appear desirable.
Do you know what happens when a client thinks a logo is desirable? They remember it! It's called brand recall and it's an important piece to the marketing puzzle.
How can you make your lapel pins more attractive? It all starts with the company that you hire for the job.
You need to make sure you find a lapel pin company that has the experience and the ability to create a fully custom design.
Here at Metal Promo, we take tremendous pride in meeting all of our clients' needs. We'll help you create lapel pins that fit within your budget and the desired artwork.
As you'll see from our lapel pins page, we've designed club pins, civil service pins, education pins, corporate pins, military pins, and everything in between.
You want your lapel pin to pop? We can offer pins with crystals, glitter, or glow enamel featured in the design. We guarantee our design will make you and your client's jaws drop!
Here's a question that most companies aren't asking themselves when they invest in marketing items: will the clients hold on to this?
Hand them a piece of collateral on your products and they may throw it away the very same day. Give them a custom writing pen and it will get lost in their desk drawer, never to be seen again.
Lapel pins ignite the inner collector in each of us. Believe it or not, studies have shown that humans have a natural desire to collect. It gives us pleasure and a feeling of stress reduction.
If you create lapel pins and hand them out to clients, they'll be sure to find a great spot for it. Years from now they'll come across that pin and be reminded of when and where you gave it to them. Now that's brand recall!
Maybe you're putting together an event for your nonprofit. Perhaps you're throwing a gala and want to make an impression on your brand.
No matter what company, team, or group you're making the lapel pin for, the pin is sure to give your brand a luxurious feel.
Think about professional sports teams. Every time one of their owners or GMs steps in for a press conference, they're wearing a lapel pin of their team's logo on their suit jacket.
Why? Because it makes the entire brand appear as a business, not just a sports team. It offers a professional viewpoint. Lapel pins can unlock the same for your company as well.
Has your company been in business for 25 years? Celebrate it by making a commemorative lapel pin! Do you have a special event that you're starting? Make a pin for it!
Lapel pins are a beautiful, yet subtle, way to mark a tremendous moment in your company's life. Everyone that receives one will remember the occasion for which the lapel pin was given to them.
This can also help you hit the refresh button from time to time. Rather than wearing the same lapel pin all the time, you can switch it up to make things more fun!
As you've seen in this article, lapel pins for marketing are a home run. They make your brand look more professional, are great for all occasions, and can help you build brand recall.
For more info on the different types of lapel pins, take the time to read this blog post to learn more about the differences between soft enamel vs hard enamel pins.
To get started, please feel free to call us at 1-877-312-9794 or receive a free pricing quote on our site.
Keeping your employees happy is more about your corporate culture than the salary they make. Did you know that 88 percent of people looking for jobs consider your company’s mission and culture the most important things to consider?
In fact, 32 percent of job seekers choose positive corporate cultures instead of more money. So, it’s crucial to create a company culture that appreciates and rewards employees to attract and keep your best talent for team building.
Do you have an employee appreciation program in place?
Read more to find out how you can inspire a corporate culture that rewards employees for a job well done. For example, giving corporate pins to your top performers makes them feel like they’re part of your team.
The basis of a positive company culture is putting the opinions, feelings, goals and personal lives of your employees first. They want to feel appreciated and need all the positive feedback you can give them. This is a sure sign of a caring employer, which builds team loyalty and retains talent.
One of the ways to show your appreciation is to award gifts to dedicated team members. For example, if your team collaborates on a project, accepts and adapts to challenges and gets the job done, you can reward them with teamwork lapel pins.
Every time the team members wear the pin, they take pride in the project they accomplished and in their relationship with you. It’s a win-win for both you and your team.
The teamwork pins are an outward sign of your positive company culture. It also shows that your employees are happy and appreciated. When your customers see loyal employees, they’re more likely to become loyal customers.
Engage and listen to your employees, encouraging them to be creative and offer their opinions. This builds trust and challenges them to reach the goals you set. Always take a few minutes out of your day to share personal time with your team. This builds up your team’s spirit.
To take employee engagement on step further and strengthening a positive company culture, reward their unique talents with personalized gifts. This lets them know their opinions matter to you. By building trust and relationships, you’ll see an increase in performance and profits.
Another hallmark that your culture strengthens loyalty is when you recognize your employees’ years of service. For example, you can give employees different styles of lapel pins for their first year, fifth year or twentieth year of service.
Employee lapel pins are also thoughtful gifts for retiring employees who helped you reach your company goals. They can pass these pins on to their children and grandchildren as heirlooms.
These pins are personalized and emotional gifts that show how you appreciate them as friends, not just employees.
You don’t have to give employee lapel pins just for special occasions. Reward and recognize your team when you see them doing something right. Each day is an opportunity to show how much you care. This motivates your employees and strengthens your relationship with them.
Your employees need this kind of positive reinforcement. Make an effort to praise them every day. When you recognize their hard work, they’ll become enthusiastic and motivated to perform better as a team.
Lapel pins aren’t just for suits anymore. Your employees can wear them on casual apparel, such as golf shirts, cardigans, sport shirts, dresses, blouses and any other style of clothing. If your lapel pins highlight your company logo, it creates unity in the workplace.
Logo pins are also effective marketing tools that extend your reach. Wherever your employees wear the logo pins, they’re building your brand.
Creating a company culture that puts your employees first encourages respect, support and fun. One way to put fun into the workplace is to celebrate your employees’ birthdays, new babies, anniversaries and holidays.
Make it a point to get all your employees in on the celebrations by offering your congratulations at a team gathering. Then you can present birthday or special occasion pins, coins or medals as gifts.
Welcoming your new hires on their first day and introducing them to the team make a positive impression from the start. When you engage new employees, it gives them an idea of your business values and company culture.
Explain your expectations and onboarding process with them so they’re comfortable in the workplace. Give them encouragement and explain your goals and vision. Letting them know how they fit in with your vision makes it a personal and welcoming experience for them.
Presenting them with a welcome gift, such as a corporate pin will show them they made the right choice to work for your company.
Your employees want to know how they’re doing. Follow up with them regularly with feedback and performance evaluations.
Praise them for their efforts, enthusiasm, positive attitudes and accepting challenges. By reinforcing positive performance, you show your respect and appreciation for what they do for your business. This builds morale and drives performance.
Evaluations are another opportunity to present employee pins that show you value your staff's ongoing loyalty and performance. Also, try to match the gift to the achievement. Your top performers deserve a more substantial gift to keep them motivated.
Of course, salary is important to your staff. But, the thing that encourages and motivates them to do their best is thoughtful, personal recognition that signifies you value and appreciate them.
One of the strongest motivators is a positive corporate culture and the knowledge that you take the time to praise their efforts. Always present the rewards with sincerity and honesty, whether you’re giving corporate pins, medals or other rewards.
These types of gifts are simple, personal gestures that reward your shining stars and boost team-building.
Contact us for more information about employee recognition lapel pins to promote corporate teamwork and build your brand.
Every organization needs a way to stand out from the crowd. People are bombarded by thousands of marketing and branding messages every day.
It's easy for message and logo to get lost with so much noise. One way to make your business stand out is through company logo pins.
It seems simple because it has nothing to do with trendy buzzwords like influencer marketing, but it can work wonders for brand recognition and your business.
Read on to find out how a company logo pin can help you get your company known and increase your business.
In business, you have one primary goal, which is to be profitable.
While doing that, you need to maintain strong relationships with your employees, your vendor partners, and your customers.
You also have to build a plan to get your company’s name known in your community, which is where marketing comes into play. Marketing is supposed to drive brand awareness, leads and sales.
That’s a lot to do for your business. A company logo pin can help you achieve all of these goals. Yes, one simple pin can pack a lot of power.
For example, your employees need to have a way to identify with the mission and vision of your organization. They need to have a purpose, which will make them more engaged and loyal to your company.
A company pin with your logo can serve as a simple reminder of what your company is about, driving home the sense of pride that everyone shares about the work that they do each day. They’re also used as a reward for recognizing great work, which can further drive employee engagement.
How does a company logo pin drive business? It helps your company stand out. When you go to networking events, you’re likely to give out and collect a bunch of business cards. Most of those cards will sit in a pile.
However, if you hand out a business card while wearing a lapel pin or attach a pin to the card, your brand is more likely to be remembered. The human brain can process an image in as little as 13 milliseconds.
They’re going to remember your logo before they read the content of the business card and make that connection. When you’re remembered, you’ve successfully cut through the noise of all other marketing messages.
That can turn into sales for your business when you follow up with them.
Now that you know how a company logo pin can be a tool to grow your business, how do you go about getting them made? Let’s take a look.
Everything starts with your brand. No, not your logo. Your brand. Your brand is different from your logo. Your brand is what you want people to feel when they see your logo.
Think about some of the most well-known brands in the world. Nike’s brand is that everyone is an athlete. Pepsi’s brand is about being cool, while Coke’s is about happiness.
Your brand needs to have that emotional connection with your audience. That’s the true power of company logo pins. When you have that emotional connection down, your pin will evoke those emotions when people see it.
Once you have your brand nailed down, you want to make sure that it’s consistent with all of your marketing efforts.
When you have an understanding as to what your brand is, you may need to make minor adjustments to your logo. You may find that the font isn’t aligned with what you want your brand to communicate.
Your next step in the process is to decide how the pin will be used. Will it be used by employees to promote your business at events? Will you hand it out to customers and vendors? Will they be used as a trade show giveaway?
Each type of use may require a slightly different variation. For the pins that your employees wear to promote the business, you’ll want to convey professionalism and high-quality. Die-stuck pins can show the finer details of your logo.
When you think through the applications of the pins, it will be much easier to choose the material and the size of them.
Most company logo pins are between .75” – 1”. That’s what people order, but it doesn’t mean that you have to follow the crowd.
You may decide that you want to really stand out and have your pins be given away at a trade show. In that case, you may use the pins to replace business cards and go for a larger size.
If you plan on wearing the pins or having your employees wear the pins, then you want something that will stand out, but not weigh down clothing.
The last step is pretty easy. You get to place your order for custom company logo pins. You can start with a quote and finalize the process from there.
Once your order is completed, the pins will be shipped to you.
When you think of marketing your brand, you’re likely to start with things that everyone is doing like social media or content marketing.
Using a promotional marketing tool such as a company logo pin can work amazing wonders for your business. It can leave a lasting impression of your brand, rally employees behind a purpose, and show customers and vendors that you appreciate them for their support.
Are you ready to start using company logo pins in your business? Contact us today for a free quote.
Did you realize that employee engagement rose to nearly 35 percent last year? While this is much better than in previous years, this statistic shows that American business owners still have a long way to go when it comes to connecting with their employees.
Failing to find ways to engage your employees can lead to problems with productivity and higher than normal turnover rates. Some business owners get so wrapped up in the day to day managing of their company that they fail to give employees a pat on the back. Learning about the importance of employee recognition of essential when trying to grow your business.
If your team is unmotivated and feel like they are being taken for granted, then they will do bare minimum while on the clock. Instead of dealing with the negative consequences this will create, you need to hand out rewards and recognition whenever possible.
Read below to find out more about why employee recognition is so important.
The cornerstone of any successful business is high levels of productivity. If everyone on your team is pulling their weight, doing things like meeting project deadlines and taking on large scale projects will be a breeze.
Employees who feel like the work they do doesn’t really matter have a habit of phoning it in while on the clock. This “bare minimum” attitude can affect your business in a negative way. Rather than letting your team feel neglected and unappreciated, you need to take the time to recognize the hard work they do.
If you give your team an incentive to work hard, they will give you their all on a consistent basis. Whether you recognize employees with a plaque or coveted parking place, showing them that you care is paramount.
As most adults know, getting up and going to work on a daily basis can become draining over time. People who are not being recognized or engaged in the workplace may start to dread working. The last thing you want is a workplace full of unhappy and disgruntled employees.
The main goal you should have as a business owner is making your employees happy. The best way to do this is by showing them you see and appreciate what they are doing.
Often times, happier employees will call in less and get more done while they are on the clock. As you develop an employee recognition program, you should view this process as an investment in your company. The time and money you put into this recognition will definitely pay off in the long run.
Taking a business from a startup to success story can be very challenging, to say the least. As your business begins to grow, you will need to hire more employees to lighten the workload. Attracting the best and brightest in your industry will require a lot of hard work and a good reputation.
If word gets around about how well you treat your employees, getting top talent will become much easier. Most people who are looking for a job will thoroughly inspect things like company culture before making any decisions.
When applicants look at your company culture, you want them to find an atmosphere that values hard work and productivity. Hiring new employees with experience and drive will allow you to take your business to the next level.
One of the biggest problems most business owners have is relaying the goals they have to their team. If your employees don’t know where you want to take the business, they will have a hard time feeling like part of the team. This is why you need to keep them in the loop regarding changes coming down the line.
If you truly appreciate your employees, you need to make an effort to show them they are equals. Once employees start to feel like part of the team, your goals will become their goals.
Trying to take your company to the top without help from your employees will be nearly impossible. This is why you need to focus on having regular meetings to relay information and to recognize their hard work. Getting your team out of the office is a great way to get to know them and have these meetings in a comfortable environment.
Taking on larger projects can be a nightmare if your team doesn’t play well with each other. Attempting to run a business with a workforce that has a “me first” attitude can lead to lots of problems. This is why you need to focus on recognizing the hard work of employees in groups.
Putting together groups to handle certain aspects of a project can be extremely helpful. The more hands you have on deck when working on a project, the easier you will find it to get results. If your team is aware of your practice of offering recognition to groups of workers, they are more likely to embrace the power of collaboration.
If you are looking for a way to improve teamwork and inter-office relationships, offering team-building exercises is a great idea. Once you show your team how much more they can do with the help of others, increasing collaboration will be a breeze.
Building a winning team can be much easier when learning more about the importance of employee recognition. Being consistent with your employee recognition efforts can go a long way when attempting to grow and strengthen your business.
Are you looking for unique ways to show your employees you care? If so, find out more about us and the customized metal goods we have to offer.
