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Master of Marketing: Everything Your Business Needs to Know About Company Logo Pins

Everything Your Business Needs to Know About Company Logo Pin

Every organization needs a way to stand out from the crowd. People are bombarded by thousands of marketing and branding messages every day.

It’s easy for message and logo to get lost with so much noise. One way to make your business stand out is through company logo pins.

It seems simple because it has nothing to do with trendy buzzwords like influencer marketing, but it can work wonders for brand recognition and your business.

Read on to find out how a company logo pin can help you get your company known and increase your business.

Why Company Logo Pins

In business, you have one primary goal, which is to be profitable.

While doing that, you need to maintain strong relationships with your employees, your vendor partners, and your customers.

You also have to build a plan to get your company’s name known in your community, which is where marketing comes into play. Marketing is supposed to drive brand awareness, leads and sales.

That’s a lot to do for your business. A company logo pin can help you achieve all of these goals. Yes, one simple pin can pack a lot of power.

For example, your employees need to have a way to identify with the mission and vision of your organization. They need to have a purpose, which will make them more engaged and loyal to your company.

A company pin with your logo can serve as a simple reminder of what your company is about, driving home the sense of pride that everyone shares about the work that they do each day. They’re also used as a reward for recognizing great work, which can further drive employee engagement.

How does a company logo pin drive business? It helps your company stand out. When you go to networking events, you’re likely to give out and collect a bunch of business cards. Most of those cards will sit in a pile.

However, if you hand out a business card while wearing a lapel pin or attach a pin to the card, your brand is more likely to be remembered. The human brain can process an image in as little as 13 milliseconds.

They’re going to remember your logo before they read the content of the business card and make that connection. When you’re remembered, you’ve successfully cut through the noise of all other marketing messages.

That can turn into sales for your business when you follow up with them.

How to Create an Amazing Company Logo Pin

Now that you know how a company logo pin can be a tool to grow your business, how do you go about getting them made? Let’s take a look.

Start with Your Brand

Everything starts with your brand. No, not your logo. Your brand. Your brand is different from your logo. Your brand is what you want people to feel when they see your logo.

Think about some of the most well-known brands in the world. Nike’s brand is that everyone is an athlete. Pepsi’s brand is about being cool, while Coke’s is about happiness.

Your brand needs to have that emotional connection with your audience. That’s the true power of company logo pins. When you have that emotional connection down, your pin will evoke those emotions when people see it.

Once you have your brand nailed down, you want to make sure that it’s consistent with all of your marketing efforts.

Make Any Logo Adjustments

When you have an understanding as to what your brand is, you may need to make minor adjustments to your logo. You may find that the font isn’t aligned with what you want your brand to communicate.

How Will the Pin Be Used?

Your next step in the process is to decide how the pin will be used. Will it be used by employees to promote your business at events? Will you hand it out to customers and vendors? Will they be used as a trade show giveaway?

Each type of use may require a slightly different variation. For the pins that your employees wear to promote the business, you’ll want to convey professionalism and high-quality. Die-stuck pins can show the finer details of your logo.

When you think through the applications of the pins, it will be much easier to choose the material and the size of them.

Choose Your Pin Size

Most company logo pins are between .75” – 1”. That’s what people order, but it doesn’t mean that you have to follow the crowd.

You may decide that you want to really stand out and have your pins be given away at a trade show. In that case, you may use the pins to replace business cards and go for a larger size.

If you plan on wearing the pins or having your employees wear the pins, then you want something that will stand out, but not weigh down clothing.

Place Your Order

The last step is pretty easy. You get to place your order for custom company logo pins. You can start with a quote and finalize the process from there.

Once your order is completed, the pins will be shipped to you.

A Company Logo Pin is a Marketing Workhorse

When you think of marketing your brand, you’re likely to start with things that everyone is doing like social media or content marketing.

Using a promotional marketing tool such as a company logo pin can work amazing wonders for your business. It can leave a lasting impression of your brand, rally employees behind a purpose, and show customers and vendors that you appreciate them for their support.

Are you ready to start using company logo pins in your business? Contact us today for a free quote.

Create a Culture of Caring: The Importance of Employee Recognition

Create a Culture of Caring: The Importance of Employee Recognition

Did you realize that employee engagement rose to nearly 35 percent last year? While this is much better than in previous years, this statistic shows that American business owners still have a long way to go when it comes to connecting with their employees.

Failing to find ways to engage your employees can lead to problems with productivity and higher than normal turnover rates. Some business owners get so wrapped up in the day to day managing of their company that they fail to give employees a pat on the back. Learning about the importance of employee recognition of essential when trying to grow your business.

If your team is unmotivated and feel like they are being taken for granted, then they will do bare minimum while on the clock. Instead of dealing with the negative consequences this will create, you need to hand out rewards and recognition whenever possible.

Read below to find out more about why employee recognition is so important.

Employee Recognition Can Increase Productivity Levels

The cornerstone of any successful business is high levels of productivity. If everyone on your team is pulling their weight, doing things like meeting project deadlines and taking on large scale projects will be a breeze.

Employees who feel like the work they do doesn’t really matter have a habit of phoning it in while on the clock. This “bare minimum” attitude can affect your business in a negative way. Rather than letting your team feel neglected and unappreciated, you need to take the time to recognize the hard work they do.

If you give your team an incentive to work hard, they will give you their all on a consistent basis. Whether you recognize employees with a plaque or coveted parking place, showing them that you care is paramount.

Recognized Employees Are Much Happier

As most adults know, getting up and going to work on a daily basis can become draining over time. People who are not being recognized or engaged in the workplace may start to dread working. The last thing you want is a workplace full of unhappy and disgruntled employees.

The main goal you should have as a business owner is making your employees happy. The best way to do this is by showing them you see and appreciate what they are doing.

Often times, happier employees will call in less and get more done while they are on the clock. As you develop an employee recognition program, you should view this process as an investment in your company. The time and money you put into this recognition will definitely pay off in the long run.

Make Attracting Quality Talent Easier

Taking a business from a startup to success story can be very challenging, to say the least. As your business begins to grow, you will need to hire more employees to lighten the workload. Attracting the best and brightest in your industry will require a lot of hard work and a good reputation.

If word gets around about how well you treat your employees, getting top talent will become much easier. Most people who are looking for a job will thoroughly inspect things like company culture before making any decisions.

When applicants look at your company culture, you want them to find an atmosphere that values hard work and productivity. Hiring new employees with experience and drive will allow you to take your business to the next level.

Make Your Employees Feel Like Part of the Team

One of the biggest problems most business owners have is relaying the goals they have to their team. If your employees don’t know where you want to take the business, they will have a hard time feeling like part of the team. This is why you need to keep them in the loop regarding changes coming down the line.

If you truly appreciate your employees, you need to make an effort to show them they are equals. Once employees start to feel like part of the team, your goals will become their goals.

Trying to take your company to the top without help from your employees will be nearly impossible. This is why you need to focus on having regular meetings to relay information and to recognize their hard work. Getting your team out of the office is a great way to get to know them and have these meetings in a comfortable environment.

The Prospect of Recognition Help With Collaboration

Taking on larger projects can be a nightmare if your team doesn’t play well with each other. Attempting to run a business with a workforce that has a “me first” attitude can lead to lots of problems. This is why you need to focus on recognizing the hard work of employees in groups.

Putting together groups to handle certain aspects of a project can be extremely helpful. The more hands you have on deck when working on a project, the easier you will find it to get results. If your team is aware of your practice of offering recognition to groups of workers, they are more likely to embrace the power of collaboration.

If you are looking for a way to improve teamwork and inter-office relationships, offering team-building exercises is a great idea. Once you show your team how much more they can do with the help of others, increasing collaboration will be a breeze.

Now That You Know the Importance of Employee Recognition…

Building a winning team can be much easier when learning more about the importance of employee recognition. Being consistent with your employee recognition efforts can go a long way when attempting to grow and strengthen your business.

Are you looking for unique ways to show your employees you care? If so, find out more about us and the customized metal goods we have to offer.