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custom lapel pin

7 Tips for Designing Customized Pins for Your Company

Business owners know a thing or two about the importance of brand identity. Your brand tells consumers who you are, what you offer, and what kind of culture you strive to create.

Did you know that brand identity is just as important for your employees? There are tons of great ways to work towards internal brand identity, and branded swag is one of them.

If you’re getting ready to host or participate in an event, start thinking about customized pins. When your employees wear corporate pins, they don’t just promote your company to the masses. They start to feel more connected to the work they do for your business.

Not sure where to start? Read on for seven tips that will help you design custom pins for your company.

1. Start With a Message

What message do you want to spread with your company pins? What is the purpose of designing them? For example, are you rewarding your employees for completing a specific task or showcasing your business at a tradeshow?

We always recommend starting with a purpose before moving to an image or concept. That way, you can check and balance your creative ideas against the goals you have for your pins to ensure that they’re sending the message you intended.

2. Think About Your Branding

Remember, brand identity is what you’re building when you create customized pins for your company. However, this process is cyclical in that you’re going to need to use elements of your branding to create an effective corporate pin.

More specifically, we’re talking about the visual elements of your branding. This includes things like the logo, color scheme, and typography that you use on other branded marketing materials, like your signage, website, and business cards. One of the simplest ways to approach this process is to create company logo pins that don’t require any new design work.

3. Sketch Out Some Ideas

You’ve got your message in mind and you’ve pulled out some of your branded materials for reference. If you want to do something new or specific, rather than a company logo pin, the next step is to start sketching and see how to bring those ideas to life.

If visual arts aren’t your thing, talk to your colleagues or employees and find out if anyone has any strong art skills. It could even be a fun team-building process to host a design contest, allowing everyone to enter and vote on customized pin designs.

If you don’t have any strong artists on your team (or don’t want to spend time doodling), don’t sweat it. Great pin printing companies can also offer assistance with designs to ensure that you end up with a finished product that you love.

Customized Company Pins

4. Keep It Simple

If you’re going to take on the design yourself, it’s important to keep simplicity in mind. Pins tend to be on the smaller size (around 1-2 inches in diameter), so you don’t want to overcrowd your design with colors or images that won’t translate well.

Let’s use color as an example. There’s no need to shade your design because shading can’t be reproduced with the soft enamel most pins are made from. Stick to a few colors that contrast for high visibility and include single shades of each color so that you will receive a true reproduction of your design.

5. Consider Custom Pin Enhancements

Do you want to go the extra mile to make sure that your employees love their company pins and that those pins get the attention they deserve? If so, you may want to consider custom pin enhancements.

Crystals, glitter, blinkers, and glow enamel all add a special touch to help your pins stand out. Plus, these enhancements can add to the complexity of your design without making it feel overcrowded or busy.

6. Get Creative With Pin Shapes

A custom design means custom shapes. While classic pins are often made in the shape of a circle, oval, or square, you do not have to work within these parameters when coming up with a design of your own.

Do you want to make your pin in the shape of your nontraditional logo? Do you want to add a banner across the bottom of your circular design? Soft enamel is easy to mold before the curing process, which makes it easy to get creative with the shape of your design.

7. Find the Right Corporate Pin Maker

We have talked a lot about coming up with the ideal design for your customized pins. What do you do when it comes time to have them made? Let’s talk about what to look for in a great pin-making company.

A great pin-making company uses high-quality materials but offers discount pricing for bulk orders. A great pin-making company offers additional incentives like free art assistance, free revisions, and free shipping. A great pin-making company has experience making everything from corporate pins to club pins to niche hobby or fandom pins.

If you’re looking for a company that offers all of that and more, look no further than MetalPromo. We have years of experience making customized pins and we can turn any vision into a reality.

Come to MetalPromo for All of Your Customized Pins

Brand identity is an important part of your internal team-building and external success. Customized pins are perfect for any corporate event, from store openings to tradeshows, and we’re here to help those pins come to life.

MetalPromo is proud to design, create, and ship custom metal products all across the country. We’re also proud to offer transparent pricing and high-quality customer service. Before you place your order, let us know what kind of project you have in mind and we’ll send back a free price quote.

How to Raise Awareness with Lapel Pins: A Guide

How to Raise Awareness with Lapel Pins

Are you looking to raise awareness for a cause you are passionate about? Read this guide for everything you need to know!

Did you know that what you wear affects how you’re treated? We are hardwired to remember certain things about what others wear. We even treat people differently based on what they wear.

Rather than showing off random brand names, what if you could raise awareness for your own brand or a special cause? If there is something you believe in or a cause that you want to support, then you should consider getting lapel pins. Whether it’s breast cancer awareness or social media awareness of your own brand, you can use custom lapel pins to raise awareness.

No matter what cause you want to support, you can use custom lapel pins. Keep on reading for the ultimate guide on how to raise awareness with lapel pins.

Raise awareness with lapel pins
Raise Awareness with Lapel Pins

Why Lapel Pins for Raising Awareness?

Raising awareness through fashion isn’t an innovative idea. The pink ribbon for breast cancer awareness is an iconic image. Anyone who sees the pink ribbon knows what it’s about. It’s become a powerful symbol on its own.

That’s not the only symbol that has become as familiar as the Nike swoosh. The rainbow flag is a beautiful symbol of LGBTQ social awareness. The color purple is associated with domestic violence awareness.

We know that it works. Rather than having a brochure that is torn up and forgotten, your cause can stay front and center. It will be the first thing people will see, and it will raise awareness on an ongoing basis.

Lapel pins are unique in their applications. You can add a lapel pin to a blazer or dress when heading to work. Simply put it on and forget about it.

When people see it, they’ll ask questions that will continue to raise awareness. It’s also a way for people to get to know who you are.

You can pin it on your purse or laptop bag, and it’ll always stay with you. You can also pin it onto a jean jacket or your shoes to add to a unique style. You can support something worthy by simply being yourself.

How to Use Lapel Pins Raise Awareness

Now you know the different ways a lapel pin can raise awareness, but how can you incorporate it into your fundraising strategy? Well, custom lapel pins are really unique and easy to use. They can be the perfect addition to your strategy to raise awareness for your cause.

Raise awareness with lapel pins
Raise Awareness with Lapel Pins

Gift for Employees

The best way to showcase your pin is by ensuring that your staff and employees are wearing them for every event. A beautifully designed lapel pin is actually worth every penny. You should be proud to wear that symbol.

When your employees wear it every day, it also becomes a symbol of your cause or organization. You want those colors and designs to remind people of your cause, so it continues to raise awareness.

For a Particular Event

Another way to raise awareness is to hand out lapel pins for a particular event. Ask people to wear the lapel pin rather than put it in their bag and forget it. Make them feel part of the community.

If people associate good memories with the lapel pin, they’ll wear it again. They’ll wear it often and in this way, you’ll be raising awareness. The most important part is to keep people interested in wearing the pin.

If they see your employees wear them, then they’ll be more inclined to wear them as they’ll feel part of the bigger whole. The more customized and unique it is, the better it is to raise awareness.

Thank You Gifts

If you have an event, it makes for a perfect thank you gift. You can add it to the swag bag at the end of a fundraising event. If it was a good event, then people will be excited to wear the pin.

They will be inspired to show support for the cause while wearing the pin. You can include a thank you letter and explain how thankful you are to them for wearing the pin and raising awareness.

Direct Mail Packaging

You can also include the custom lapel pin as part of your direct mail packaging. For those who donated last year, you can include it as a thank you gift. Give them ideas on how they can wear the lapel, whether it’s pinned to their sneakers or their blazer.

A custom lapel pin is small and easy to include in your direct mail packaging without impacting the cost of delivery. It can help you stand out from other companies.

Walk, Race, or Other Competition Registration

A good way to raise awareness is having a competition. Whether it’s a 5K walk or race, or an obstacle course, it’s something that people have trained for. They want to show others their achievement.

A lapel pin that shows that they are participating in this event can encourage people to wear it. If you have many events, they can collect the different custom lapel pins for the different events. For each 5K they run, they have a lapel pin to commemorate the moment.

Medals are nice, but people can’t wear them outside without feeling a little awkward. However, a lapel pin that provides proof that someone completed a 5K or a 10K is an easy way to show off one’s accomplishment.

Get Your Free Quote Today

Now you know exactly how something so simple as a lapel pin can help to raise awareness for your cause. You can stand proud that you are supporting something important and not simply a brand name. You can design something beautiful and have that artwork displayed in your everyday attire.

If you have designed your pins for a cause, contact us for your free quote. Custom lapel pins are a great choice for promoting your brand, recognizing employees, or raising awareness of a cause for a fundraiser. Just send us your sketch, and our talented team of artists will design the perfect pin for you.

Where Can You Find High-Quality Lapel Pins? A Closer Look

Where Can You Find High-Quality Lapel Pins? A Closer Look

Finding high-quality lapel pins can be hard if you don’t know what to look for. Keep reading and learn where to look here.

Although the process of applying enamel inlay to metal artwork goes back thousands of years, it may surprise you to know that the history of the lapel pin isn’t that recent either. The earliest examples of work that could be considered quality lapel pins come from somewhere between the 13th and 14th centuries, in China.

Things haven’t changed a lot throughout the centuries, either. Many lapel pins still come from China.

But if you want to find the best lapel pins, it’s a good idea to know what to look for, and where to look. Read on to learn everything you need to know.

Quality Lapel Pins Custom
Ben Kwok Custom Art Pins

Choose Your Supplier Wisely

There are a lot of enamel pin suppliers out there.. It means you have many options when it comes to ordering your pins, whether it’s for your business, your club, organization, or even personal collecting.

But it also means that it can be challenging to know whether a given supplier is the real deal or not. In order to find a reputable supplier, check out their customer reviews to review real customer experiences. Another smart idea would be to check out previous work in their image gallery or on their social media channels.

Know Your Supplier’s Policies

Before you submit your order, you should also know all of the policies your supplier has for the process. If you’re purchasing custom lapel pins, you should know ahead of time how many revisions to the design you’re entitled to, and also what return policies exist.

Many companies won’t accept returns on custom orders, so make sure you understand all of the policies and how to make sure you’re satisfied with your purchase.

Hard Enamel or Soft Enamel

One key question to ask yourself when you consider your lapel pin purchase is whether you want hard enamel or soft enamel pins. Some suppliers specialize in one method over the other, and some suppliers offer both. The criteria for a high-quality soft enamel pin are different from what you should look for in a hard enamel lapel pin, as well.

Soft enamel products tend to have more texture, because of the way that the enamel is applied and cured. The colored enamel fills in the recesses on the pin so that the colors don’t mingle, and the result is that the edges of the design stand out more clearly.

You can feel the outlines and recesses on the design, which is one reason that people prefer soft enamel for certain pins.

Hard enamel receives a gentle grinding over the surface, which results in a smooth finish with no ridges from the outlines of the recesses. For certain materials, like silver and gold, hard enamel is the best choice.

Die-Struck and Die-Cast

Other lapel pin options include die-struck pins and die-cast, both of which can be enamel products. Die-struck pins are made by using a machine to put a huge amount of pressure on a piece of metal, molding it without heating it very much. The pressure forces the metal into the correct shape for the design, and from there the piece can receive the enamel finish.

Die-casting involves melting down the metal and pouring it into a mold, letting it cool before applying enamel or other decorative touches.

For die-struck pieces, look for a crisp, clear definition of the design, and for higher density. Die-cast lapel pins should be clear of blisters, cracks, and flow marks.

Custom Quality Lapel Pins

Keep Budget in Mind

Budget is always an important factor in any purchase, but it’s important to keep mindful of the many upgrade options available when it comes to quality lapel pins. You should have an idea of the range of prices for the type of quality lapel pin you are wanting to make for your pin order.

Upgrade options can really enhance your custom lapel pin. Upgrade options range from plating option, glitter enamel, glow in the dark, and even show stopping blinkers! Just keep in mind that the more upgrades you add to your custom quality lapel pin, the more the price will increase. Another note worth mentioning about pins is that you can actually save money by ordering more lapel pins! Buying 100 pins may estimate at about $3.00+ per pin but if you buy 300 that price drops to $1.95 per pin!

Keep your budget in mind, but understand that quality and durability is more important than the lowest price.

Put a Premium on Shipping

Once you’ve ordered your lapel pins, you will want to receive them as quickly as possible. So before you pull the trigger, make sure you understand what the shipping options are, and how they’ll work for you.

Most quality lapel pin suppliers can offer competitive shipping rates since they do a high volume of shipping and get a discount. Depending on what you want your lapel pins for, choose the shipping type that keeps your purchase secure, while still getting it to you quickly. We, at MetalPromo, offer priority shipping FREE of charge!

Get The Most out of Your Lapel Pin Purchase

By knowing what to look for and where to look for quality lapel pins, you can get the most out of your purchase and know that you’ll enjoy your pin for years to come. Lapel pins are a great marketing tool, as well as a handy and creative way to celebrate your organization, a major victory, or any number of other causes.

Check out what you can do with custom lapel pins and more!

7 Common Lapel Pin Design Mistakes and How to Avoid Them

7 Common Lapel Pin Design Mistakes and How to Avoid Them

Having the right design for your custom pins requires knowing what not to do. Here are common lapel pin design mistakes and how to avoid them.

Lapel pins have been in existence since the 13th century when they were first seen in use by the Byzantine Empire. For centuries, we associated lapel pins with military organizations.

Now, all sorts of organizations are creating custom lapel pins. Lapel pins can be as bright or subtle as you want them to be. They can be used for everything from fundraising to marketing to boosting organization pride!

The question is, can you go wrong with your lapel pin design? There are some lapel pin design mistakes that you’re going to want to avoid–and we’re here to help.

Read on for seven lapel pin mistakes and how to avoid them.

1. Not Going Custom

If you’re looking for lapel pins to use as a fundraising item or to promote your branding, it may seem tempting to go with a pre-designed lapel pin that you’ve found online. However, this isn’t the best choice if you want your organization to stand out.

Coming up with your own design (or collaborating with one of our artists) gives you the opportunity to truly represent your organization. By creating something unique, you create something memorable. Plus, a pre-designed lapel pin won’t capture the essence of your branding nearly as well as one that incorporates your branding into the design.

2. Overcomplicating Your Design

Once you’ve made the choice to custom design your lapel pin, it’s time to start thinking about aesthetics. What should it look like? One thing you want to avoid is overcomplicating your design.

Overcomplicated designs tend to have too many small images or too much text. Remember, lapel pins are usually about one to three inches wide or tall. You want the design to translate well to this small size and maintain legibility and clarity.

If you have to reduce the amount of imagery or text on your design, don’t worry. We recommend sticking to your organization name, the relevant year, and possibly a slogan if it’s only a few words long. Your design may not be as detailed as you originally wanted, but we guarantee that it will still represent your organization well.

3. Not Thinking About the Message Your Color Scheme Sends

Did you know that there’s a psychology to color? When you’re putting together a simple design, it can be helpful to think about color psychology and how your color scheme can send a message.

Color psychology can get a little complicated. A quick, good rule of thumb is to remember that warm colors (like red and yellow) tend to evoke feelings of excitement and happiness while cool colors (like blue and purple) tend to evoke feelings of calmness and professionalism.

4. Using Too Many Colors

Just like you don’t want to crowd your design with too many images or too much text, you don’t want to overwhelm your design with too many colors. Whether you’re going with a printed or enamel-filled lapel pin, you may want to limit your design to four colors or less.

When you’re creating a design out of metal, it’s best to use single tones. In other words, shading may look great when you design your pin on the computer or on paper, but it won’t translate well to the pin, itself. Instead, you’ll want to choose single tones and pick colors with high contrast so that your lapel pin pops.

5. Not Thinking About Sizing

Lapel pins come in a variety of sizes, and sizing truly does matter. Choosing the wrong size for your lapel pin can mean that fewer people will actually wear them–or be able to see your design.

Typically, the more complicated your design is, the bigger you’re going to want your lapel pin to be. That being said, size is a big part of pricing. If you’re making your lapel pins on a budget, it may be best to opt for a smaller size with a simple, pared-back design.

6. Not Thinking About Purpose

As we mentioned earlier, lapel pins can be used for a number of reasons and on a number of occasions. Just like any other swag or marketing material, you should think about the purpose of your lapel pin as you put together the design.

For example, if you’re marketing with lapel pins, you’ll want the design to reflect your overall company. Create brand recognition by including your logo and company name on your marketing lapel pins.

However, you may be using your lapel pins to commemorate a specific occasion. If that’s the case, you may want to include the year and the name of the occasion or event in question.

At the end of the day, purpose does dictate design. It’s often best to start out by brainstorming the purpose of your lapel pins before you start designing them.

7. Choosing the Wrong Lapel Pin Company

A good design can easily be ruined by the wrong lapel pin company. Custom metal products are growing in popularity, which means that more and more lapel pin companies are cropping up–and not all of them will suit your needs.

We offer a variety of sizes, materials, and attachments to ensure that you get exactly what you’re looking for. We also work with you to create the perfect design and offer free revisions to make the process more affordable. At MetalPromo, our goal is to make your vision come to life.

Avoid These Lapel Pin Design Mistakes and Create a Timeless Momento

Lapel pins are a great way to celebrate or commemorate your organization. By avoiding these lapel pin design mistakes, you can create a timeless memento that everyone will proudly wear!

If you’re interested in our custom lapel pins here at Metal Promo, get started with us by requesting a free quote. We’re transparent about our pricing so that you can make an informed decision.

Lapel Pin Plating Options

When designing a custom lapel pin, plating choice will play a critical role in how your pin design will look once produced.

Plating is an important part of the production process, in which an extra layer of metal is added onto the outside of the lapel pin.    

Watch our video about lapel pin plating options.


A polished plating will provide a brilliant, reflective surface. This is often the best choice for enamel pins. bold, raised features such as text logos will stand out under any ligh

For polished plating, you can choose gold, copper, brass, silver, nickel, or black nickel.

An antique plating will create a non-reflective surface, perfect for more elaborate designs with many metal elements in close proximity. The recessed areas of the design will have a slightly darker finish. This creates extra contrast to make the elements of your design stand out, Perfect for die struck pins or designs with a lot of raised & recessed metal.For antique plating, you can choose from antique gold, copper, brass, silver, or nickel.

If you want to really take your design to the next level, two-tone plating is an option used to create a distinctive look. two-tone plating utilizes a masking process to use two different platings on the same pin.  

A growing trend in recent years is rainbow anodized plating. Created by a process in which an electrical charge is passed through the metal while it is submerged in a chemical solution. the result is a dynamic finish that changes color when viewed from different angles.

For some designs, A painted coating will look best. for example, you may want the coating to match with your existing design, to avoid the visible line that plating exhibits around the outside. Any Pantone color is available, so there is plenty of room for creativity.   

If you want to know more about lapel pins and lapel pin types, or our other custom metal products, check out our youtube channel or visit our website for more information regarding lapel pins and metal promotional products. Interested in getting your own custom lapel pin? Complete our no obligation form to get started on your next lapel pin project.

Different Types of Lapel Pins

When it comes to creating custom lapel pins, the type of pin you choose will have a large impact on the overall look and feel of the custom pin. Continue on to learn more about the different types of lapel pins.

Watch our video to learn more about different lapel pin types.



A common choice for lapel pins is soft enamel. For these pins, our manufacturing process uses raised and recessed metal to separate the enamel paint that makes up the design. This results in a high-quality custom lapel pin with a natural look and a textured surface.

Hard Enamel pins are similar in their use of enamel paint, but an additional process is used in which the enamel is polished to be flush with the metal for a smooth, jewelry-like finish.

If you’re looking for a more classic or traditional appearance, die struck is another great option. Instead of using enamel paint, die struck utilizes the raised and recessed areas of metal to display your design. For die struck pins, plating choice will have a large impact on the overall look of the design.  


Due to their versatility and lower cost, Offset printed pins are another popular choice. there are no thin metal lines separating the colors. This means your design can have complex details and gradual color changes, to display an exact match for your existing design materials.

If you need pins on a tight deadline, ask us about quick pins. You can choose from a variety of in-stock shapes and sizes to display your design on a printed pin. In most cases, If you order by 10:30am eastern time, you can have them delivered the same week, with free tracking and shipping anywhere in the United States.

If you want to know more about lapel pins and lapel pin types, or our other custom metal products, check out our youtube channel or visit our website for more information regarding lapel pins and metal promotional products. Interested in getting your own custom lapel pin? Complete our no obligation form to get started on your next lapel pin project.


DESIGNS, EXAMPLES, SAMPLES AND PRODUCTS PREVIOUSLY MANUFACTURED BY METALPROMO.COM, ITS SUBSIDIARIES AND/OR THEIR RESPECTIVE AFFILIATES (COLLECTIVELY, “THE COMPANIES”) OR AS SHOWN ON OUR WEBSITE ARE FOR ILLUSTRATIVE PURPOSES ONLY AND ARE NOT FOR SALE. All products on our website are custom made and any visual depictions are for illustrative purposes only and cannot be purchased. By submitting designs to our website, the submitting party warrants that he, she or it has the legal right to reproduce or use any logos or other images associated with its order. All trademarks, images, symbols, logos, trademarks and slogans depicted are registered trademarks of their respective owners, as applicable. The appearance of and person or entity’s information, name, logo or mark does not imply or constitute endorsement, ownership or license or use. Any mark referenced on this site is the property of the individual trademark owner. Disclaimer of Trademarks and/or Copyright: The Companies assume no liability for determining legal title to any trademark, copyright or other intellectual property.