Competition is getting crazy. More than 270,000 American businesses exported goods out of the United States. Millions of other businesses were focused inside the United States, selling goods to other Americans.
This makes marketing so important. You have to follow marketing tips that help your business stand out, regardless of what your business is. One way you can make yourself distinct is through lapel pins.
How can you learn how to design a lapel pin? How can you use pins to create solidarity within your company? How can you use them for brand awareness?
Answer these questions and you can find simple yet profound ways to distinguish yourself from competitors. Here are five marketing tips you can follow with lapel pins.
1. Employ Color Psychology
Color psychology refers to how colors can impact a person’s mood and behaviors. When you are marketing with lapel pins, you need to consider the impact of colors on the viewer. You want to find colors that will create feelings that reflect well back on your organization.
Red is the traditional color of romantic love and passion. It also indicates dominance and power, making it a good choice for the pins of high-ranking figures. You should bear in mind that red signs indicate hazards, so seeing red may deter some people.
Blue is a color that can summon feelings of peace and tranquility. Yet it has associations with sadness and loneliness.
White and black are not common choices for pins. They can be too stark, and a black pin is difficult to see on a black lapel. But white is emblematic of peacefulness while black can signify boldness and power, so they may be effective choices.
2. Create Different Sets of Pins for Different Groups
Giving the same pin to everyone in your organization can create solidarity. Everyone is at the same level and feels like they are a unified team. Someone seeing several people with the same pin will be reminded of your organization and encouraged to work with you.
Yet you are not obligated to give the same pin to everyone. If your organization has several groups within it, you can give different pins to each group.
For an authority figure, you can give a pin with an element on it that indicates an authority. You can give a pin with a crown on it to your boss.
If you have an educational organization with multiple grades in it, you can have a number that indicates each grade. People in their first year can receive a pin with the number one on it.
You can also make different types of lapel pins. Soft enamel pins can have a more textured surface while hard enamel pins can resemble jewelry. Choosing the type of lapel pin can make all the difference!
3. Give Pins as Rewards
Creating a ceremony out of handing out your custom lapel pins will give your pins a layer of meaning. It can also help with creating brand awareness. Someone who sees the ceremony may want to work with you because they see you care about your employees.
You don’t have to be elaborate about your ceremony. You can hand your pin to the recipient with your left hand and shake their hand with your right hand.
But you can get more extravagant. You can give a speech about the recipient before you hand the pin to them. This is a good idea when you are presenting a pin to an important person.
If you want to turn your reward ceremony into a marketing opportunity, you should broadcast it. You can stream it on Facebook and other social media platforms. You can reward loyal customers or volunteers with pins as well.
4. Package Pins With Other Things
A pin is a small award. Someone who receives one after years of work may not feel the true weight of the gift. Consider packaging the pin with another object. You can give an important employee a plaque and a pin.
You can place the pin inside a special box. When the recipient is not wearing it, they can place it in the box and store it on a shelf. This has a practical purpose and it makes the pin seem important.
Feel free to sell a few pins together in a small package. You can also sell a pin alongside a hat or another object with your company logo on it. When the customer sees the pin or hat, they will remember your organization.
5. Place Pins in Advertisements
You can use lapel pins to help with broad and long-term marketing campaigns. Whenever you have a group of employees in an advertisement, the employees should wear your pins.
You don’t have to call attention to the pins if you don’t want to. A wide shot that shows everyone wearing your pins is enough to show them off. Someone looking at the visual may feel like your employees have solidarity and corporate pride.
Try to incorporate the visuals of your pins in other parts of your advertisements. If your pin has one important color, you should feature that color in your company logo and background choices. When a customer sees the color, they will remember your company right away.
Practice the Best Marketing Tips for Lapel Pins
There are several marketing tips you should follow when you are using lapel pins. You should find colors that draw out qualities about your organization.
If your organization has different groups, create a custom pin for each one. Make handing out the pins a ceremony that makes the recipient feel important.
You can hand out plaques in addition to pins. Have the pins be an important visual in your advertisements.
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