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Custom lapel Pins

Soft Enamel Pins vs. Hard Enamel: What’s the Difference?

A common question when designing a custom lapel pin is what’s the difference between soft enamel pins and hard enamel? The answer is in the details of the pin.

Have you been noticing all of these cool lapel pins and might want to get some for yourself? Wondering how you get started and what you need to know? You’ve come to the right place.

With lapel pins making a comeback, you have a lot of options that you can choose from to customize and make the pin everything you imagined it to be.

One of the decisions you have to make is between soft enamel pins and hard enamel pins. What does that mean? For someone that hasn’t gotten lapel pins before, those terms probably don’t mean much.

If you’d like to find out more about lapel pins and what you need to consider when you are creating them, keep reading to learn the difference between soft enamel and hard enamel pins.

How to Create a Soft Enamel Pin

Soft enamel is a very popular type of pin. It gives the pin a raised texture look which also feels a little different than hard enamel pins when they are finished.

The image you want gets stamped into the metal and then cut down to the right size. This can be anywhere from a small pin, such as 0.5″, to a large 4″ pin.

The soft enamel metal plating process, such as with gold or nickel, has to happen before the enamel gets filled. Because of this, only some of the metal finishes that you may like can actually be done with soft enamel.

For a pin to become plated with a colorful metal, such as black or another custom color, you can only use soft enamel. The enamel gets added in after the plating process to the recessed areas.

When finished and the enamel is dry, you may notice that the enamel has a soft and bumpy feel to it. If you would like, epoxy resin can coat the soft enamel if desired. This helps to flatten the enamel a little more and also give it more protection.

How to Make Hard Enamel Pins

These types of pins are more durable and sturdy than soft enamel pins. A lot of people will choose this pin instead because it has a very clean look.

Hard enamel pins become filled with the color enamel after the image is stamped in and cut out. Each color is cured in the oven one at a time, which can add to the expense of this pin because it takes a lot more time.

The pin is then polished down to be smooth and flat with the metal die lines. Because the grinding process is crucial, not all metal finishes work with the hard enamel pins. Gold or silver metal plating are some common options that you may use with a hard enamel pin.

After the colors are added and the pin has been polished, it is electroplated and polished one more time. This completes the pin.

The polishing process is done multiple times and it makes it a little harder to get specific detail in hard enamel, such as thin lines or small engravings.

Hard vs. Soft Enamel Pins: Which is Better?

The truth is that most designs that you may want, whether it is an image or a drawing, can likely be done with either option. A big part of the decision will come from your own preference on which you like better.

The way that both of these types of pins look are way different from each other. Hard enamel is much more refined and smooth while soft enamel is a little more quirky and unique. Another difference is that soft enamel can really get all of those minute details onto the pin while hard enamel is going to look a little bit more specific each time.

A big part of the decision may be the price. Soft enamel is notoriously cheaper than hard enamel because it does not involve such an intense process to make. Hard enamel pins have to be polished and cured several times to achieve their look.

You may decide that one type is better for certain occasions while the other type is more suitable for other occasions. For example, military lapel pins can be made from hard enamel because it may look more professional and classic.

The great news is that you can easily make custom lapel pins that work with either soft enamel or hard enamel. If you have an event coming up or just want to make some pins for fun, you may want to experiment with both options to see which you like better.

One of the great things about being able to make these types of pins is that you can be creative! The sky is the limit and you can make pins that showcase exactly what you were hoping for.

Choosing the Best Lapel Pin for You

When you are deciding between soft enamel pins and hard enamel pins, it comes down to what you like the best and what you plan to do with the pin.

Remember that hard enamel pins are more durable, but they also cost a little more to make. A soft enamel pin is a little less scratch-resistant, but it can have a unique look about it that is hard to find elsewhere.

If you want to get some information about our lapel pins and how you can order them, check out our website to learn more. We have plenty of options to choose from!

Master of Marketing: Everything Your Business Needs to Know About Company Logo Pins

Everything Your Business Needs to Know About Company Logo Pin

Every organization needs a way to stand out from the crowd. People are bombarded by thousands of marketing and branding messages every day.

It’s easy for message and logo to get lost with so much noise. One way to make your business stand out is through company logo pins.

It seems simple because it has nothing to do with trendy buzzwords like influencer marketing, but it can work wonders for brand recognition and your business.

Read on to find out how a company logo pin can help you get your company known and increase your business.

Why Company Logo Pins

In business, you have one primary goal, which is to be profitable.

While doing that, you need to maintain strong relationships with your employees, your vendor partners, and your customers.

You also have to build a plan to get your company’s name known in your community, which is where marketing comes into play. Marketing is supposed to drive brand awareness, leads and sales.

That’s a lot to do for your business. A company logo pin can help you achieve all of these goals. Yes, one simple pin can pack a lot of power.

For example, your employees need to have a way to identify with the mission and vision of your organization. They need to have a purpose, which will make them more engaged and loyal to your company.

A company pin with your logo can serve as a simple reminder of what your company is about, driving home the sense of pride that everyone shares about the work that they do each day. They’re also used as a reward for recognizing great work, which can further drive employee engagement.

How does a company logo pin drive business? It helps your company stand out. When you go to networking events, you’re likely to give out and collect a bunch of business cards. Most of those cards will sit in a pile.

However, if you hand out a business card while wearing a lapel pin or attach a pin to the card, your brand is more likely to be remembered. The human brain can process an image in as little as 13 milliseconds.

They’re going to remember your logo before they read the content of the business card and make that connection. When you’re remembered, you’ve successfully cut through the noise of all other marketing messages.

That can turn into sales for your business when you follow up with them.

How to Create an Amazing Company Logo Pin

Now that you know how a company logo pin can be a tool to grow your business, how do you go about getting them made? Let’s take a look.

Start with Your Brand

Everything starts with your brand. No, not your logo. Your brand. Your brand is different from your logo. Your brand is what you want people to feel when they see your logo.

Think about some of the most well-known brands in the world. Nike’s brand is that everyone is an athlete. Pepsi’s brand is about being cool, while Coke’s is about happiness.

Your brand needs to have that emotional connection with your audience. That’s the true power of company logo pins. When you have that emotional connection down, your pin will evoke those emotions when people see it.

Once you have your brand nailed down, you want to make sure that it’s consistent with all of your marketing efforts.

Make Any Logo Adjustments

When you have an understanding as to what your brand is, you may need to make minor adjustments to your logo. You may find that the font isn’t aligned with what you want your brand to communicate.

How Will the Pin Be Used?

Your next step in the process is to decide how the pin will be used. Will it be used by employees to promote your business at events? Will you hand it out to customers and vendors? Will they be used as a trade show giveaway?

Each type of use may require a slightly different variation. For the pins that your employees wear to promote the business, you’ll want to convey professionalism and high-quality. Die-stuck pins can show the finer details of your logo.

When you think through the applications of the pins, it will be much easier to choose the material and the size of them.

Choose Your Pin Size

Most company logo pins are between .75” – 1”. That’s what people order, but it doesn’t mean that you have to follow the crowd.

You may decide that you want to really stand out and have your pins be given away at a trade show. In that case, you may use the pins to replace business cards and go for a larger size.

If you plan on wearing the pins or having your employees wear the pins, then you want something that will stand out, but not weigh down clothing.

Place Your Order

The last step is pretty easy. You get to place your order for custom company logo pins. You can start with a quote and finalize the process from there.

Once your order is completed, the pins will be shipped to you.

A Company Logo Pin is a Marketing Workhorse

When you think of marketing your brand, you’re likely to start with things that everyone is doing like social media or content marketing.

Using a promotional marketing tool such as a company logo pin can work amazing wonders for your business. It can leave a lasting impression of your brand, rally employees behind a purpose, and show customers and vendors that you appreciate them for their support.

Are you ready to start using company logo pins in your business? Contact us today for a free quote.


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