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Master of Marketing: Everything Your Business Needs to Know About Company Logo Pins

Everything Your Business Needs to Know About Company Logo Pin

Every organization needs a way to stand out from the crowd. People are bombarded by thousands of marketing and branding messages every day.

It’s easy for message and logo to get lost with so much noise. One way to make your business stand out is through company logo pins.

It seems simple because it has nothing to do with trendy buzzwords like influencer marketing, but it can work wonders for brand recognition and your business.

Read on to find out how a company logo pin can help you get your company known and increase your business.

Why Company Logo Pins

In business, you have one primary goal, which is to be profitable.

While doing that, you need to maintain strong relationships with your employees, your vendor partners, and your customers.

You also have to build a plan to get your company’s name known in your community, which is where marketing comes into play. Marketing is supposed to drive brand awareness, leads and sales.

That’s a lot to do for your business. A company logo pin can help you achieve all of these goals. Yes, one simple pin can pack a lot of power.

For example, your employees need to have a way to identify with the mission and vision of your organization. They need to have a purpose, which will make them more engaged and loyal to your company.

A company pin with your logo can serve as a simple reminder of what your company is about, driving home the sense of pride that everyone shares about the work that they do each day. They’re also used as a reward for recognizing great work, which can further drive employee engagement.

How does a company logo pin drive business? It helps your company stand out. When you go to networking events, you’re likely to give out and collect a bunch of business cards. Most of those cards will sit in a pile.

However, if you hand out a business card while wearing a lapel pin or attach a pin to the card, your brand is more likely to be remembered. The human brain can process an image in as little as 13 milliseconds.

They’re going to remember your logo before they read the content of the business card and make that connection. When you’re remembered, you’ve successfully cut through the noise of all other marketing messages.

That can turn into sales for your business when you follow up with them.

How to Create an Amazing Company Logo Pin

Now that you know how a company logo pin can be a tool to grow your business, how do you go about getting them made? Let’s take a look.

Start with Your Brand

Everything starts with your brand. No, not your logo. Your brand. Your brand is different from your logo. Your brand is what you want people to feel when they see your logo.

Think about some of the most well-known brands in the world. Nike’s brand is that everyone is an athlete. Pepsi’s brand is about being cool, while Coke’s is about happiness.

Your brand needs to have that emotional connection with your audience. That’s the true power of company logo pins. When you have that emotional connection down, your pin will evoke those emotions when people see it.

Once you have your brand nailed down, you want to make sure that it’s consistent with all of your marketing efforts.

Make Any Logo Adjustments

When you have an understanding as to what your brand is, you may need to make minor adjustments to your logo. You may find that the font isn’t aligned with what you want your brand to communicate.

How Will the Pin Be Used?

Your next step in the process is to decide how the pin will be used. Will it be used by employees to promote your business at events? Will you hand it out to customers and vendors? Will they be used as a trade show giveaway?

Each type of use may require a slightly different variation. For the pins that your employees wear to promote the business, you’ll want to convey professionalism and high-quality. Die-stuck pins can show the finer details of your logo.

When you think through the applications of the pins, it will be much easier to choose the material and the size of them.

Choose Your Pin Size

Most company logo pins are between .75” – 1”. That’s what people order, but it doesn’t mean that you have to follow the crowd.

You may decide that you want to really stand out and have your pins be given away at a trade show. In that case, you may use the pins to replace business cards and go for a larger size.

If you plan on wearing the pins or having your employees wear the pins, then you want something that will stand out, but not weigh down clothing.

Place Your Order

The last step is pretty easy. You get to place your order for custom company logo pins. You can start with a quote and finalize the process from there.

Once your order is completed, the pins will be shipped to you.

A Company Logo Pin is a Marketing Workhorse

When you think of marketing your brand, you’re likely to start with things that everyone is doing like social media or content marketing.

Using a promotional marketing tool such as a company logo pin can work amazing wonders for your business. It can leave a lasting impression of your brand, rally employees behind a purpose, and show customers and vendors that you appreciate them for their support.

Are you ready to start using company logo pins in your business? Contact us today for a free quote.

Why Nursing Graduation Pins Are Important in Honoring Graduates

Why Nursing Graduation Pins Are Important in Honoring Graduates

It’s no secret that becoming a nurse is no easy task. It takes a lot of hard work and endless nights. But all of that dedication pays off when it’s time to gather around for the pinning ceremony to receive nursing graduation pins.

Although some might think that this ceremony is a simple pin being placed onto a graduating nurse’s chest, it’s actually much more than that. There is true significance behind the reasoning for the pinning ceremony and many nursing students look forward to it more than the actual graduation. Why?

Because obtaining a nursing pin is what makes the nursing students stand out from the others, and it’s something that each and every one of them is proud of. And beneath the seemingly simple ceremony is tradition and history that should be treasured for the rest of time.

Continue reading to learn more about why the pinning ceremony is so important for graduating nursing students.

Carries on a Tradition

There is much of a tradition when it comes to the nursing pinning ceremony. You might be surprised as to how far back it dates and who it relates to. With so much history and tradition, the pinning ceremony holds much significance.

Monks in the Knights Order

The pinning ceremony dates back to the 12th Century. Several knights lent a hand in helping wounded crusaders. And once monks entered the Knights Order, they also continued to help those crusaders who were injured.

The monks began to hold ceremonies where each one of them was presented with a Maltese Cross, which they then wore on their arm.

Florence Nightingale and the Crimean War

During the Crimean War, Florence Nightingale was known for her selfless acts of helping others. She took her work of helping the injured men in the Crimean War very seriously. And with this, she also made it a point to reward her nursing graduates with a medal of excellence.

This medal was given to those whom she believed worked the hardest. And in the 1860s, she was honored with the well-known Red Cross of St. George.

Transition into Present Day

But by 1916, the United States set it as a standard to reward all graduating nurses with a pin of accomplishment and not just a select few. The pins show each graduating nurse’s completion of education. These pins act as proof and identification of a true nurse.

Signifies a Student’s Accomplishments

During the pinning ceremony, nursing graduation pins are handed out to the graduating nurses, and it’s a way to make every new nurse feel special. The newly graduated nurses hold this ceremony close to their hearts because of how personal and intimate it is. The students’ very own teachers honor them with the pins and pin them.

The teachers also take the time to talk about each student’s accomplishments throughout their nursing education, which is an emotional time for every student that has worked as hard as they have to get there. This ceremony gives graduating nurses a day all about themselves.

It’s strictly nursing students, so there won’t be students from other graduating programs attending. All nursing students look forward to this day because it signifies what they’ve worked for and who they have become.

Choosing a Loved One for Dedication

Because completing nursing school takes so much dedication, time, and work, most students have a special loved one in their lives who they’d like to dedicate their nursing pin to.

This person is usually someone who has helped them along the way through their nursing journey. It can be anyone including a significant other, parent, or close friend.

In some cases, this person chosen for dedication will join the graduate on the stage. They then read a letter written by the graduate on why he or she chose this person to dedicate their pin to. This is another very emotional time during the ceremony and is important to both the graduate and their chosen person of dedication.

Signifies a Student’s Initiation in the Nursing Society

The pinning ceremony is the final step in officially initiating the recent graduate into the nursing society. The students have now taken a vow to always help those who are sick, injured, or in need of any medical attention. The pinning ceremony is the bridge between a nursing school and a nursing career.

And nursing graduation pins are the final step to take once crossing that bridge. These pins not only signify the hard work and dedication, but they are also a physical symbol of their initiation into the nursing field.

This is why continuing the nursing pin ceremony tradition is so important.

Nursing Graduation Pins: A Tradition Forever Respected

The tradition of pinning new graduates with nursing graduation pins is one that should carry on from generation to generation. It holds so much significance not only in tradition and history, but also in each nursing students’ hearts as well.

It’s a moment that every nursing grad looks forward to, and it’s what makes them stand out from the rest of their school’s programs.

Every nursing program should hold a pinning ceremony for its students. And what’s even more great about the pinning ceremony is that nursing pins are completely customizable. Whether you want to stick with the traditional oil lamp design or go with something more relatable to the school or program itself, there’s a pin for every school.

Click here to see all the customizable pin options available to you. Give your nursing students a moment that they’ll never forget!

Top 5 Benefits of Using Custom Medals

Are you in the planning stages of an event and want to make it special with custom medals for participants? Here are the top 5 benefits of using custom medals.

Whether you’re planning an event for the public or looking to reward employees, there’s always the problem of what to offer.  Should you award cash, plaques, or certificates? Should you limit it to event winners, high performers, or should everyone get something?  Custom medals provide you with a solution to most of these problems. Even better, they offer many other benefits.  Let’s jump in and take a closer look at those benefits.

Custom Medals Raise Your Profile

At some point, you probably participated in or even won an event that got little or no coverage. Everyday people and the media love a bit of spectacle.

Sure, watching someone cross a finish line or eat 7 pies is exciting, but it’s over in a flash. Getting custom medals lets you do an awards ceremony. That’s the kind of thing media outlets like to cover.  It gives them an opportunity to capture footage of the winners getting the medals. That improves the chances of the event getting into the public eye.

Creates a Sense of Value

Just as viewers like spectacle, participants like getting something physical to take home with them. It creates a psychological value to participating and winning.  For example, you can make larger, custom medals for the winners. You can do a larger run of smaller participation medals for everyone else.  It encourages participation by offering value to everyone.

Brand Building

Awarding medals offers an opportunity for brand building.  Let’s say fun is one of your brand values. Let your medals reflect that attitude.  The first place medal might say, Supreme Champion, or feature a big gold star. You might put a big thumbs up on the second place medal. Third place might get a hand making the OK symbol.  The mild silliness of the medals becomes another reinforcement of the brand’s commitment to fun.

Improve Employee Engagement

Businesses often struggle with employee engagement. This isn’t helped by the tradition of annual reviews. Employees crave recognition at the time they perform well.  The military handles this by handing out challenge coins for accomplishments. Don’t offer feedback months after the fact.  Adopt challenge coins or custom medals as a way to reward employees at the time.  They’ll feel acknowledged, which encourages better engagement.

Foster Goodwill

Another stumbling block in regards to employee engagement and happiness is family goodwill. Spouses, children and even parents often pay a price when employees stay late.  Use family events to acknowledge that sacrifice. For example, give spouses or children medals of their own. It fosters goodwill by showing you realize employees live much of their lives beyond the business.

Parting Thoughts

Custom medals offer many benefits for events and businesses.  They help solidify your brand and raise your profile.  They create a sense of value for event participants.  They also offer a way to foster goodwill and improve employee engagement.

Metal Promo specializes in customized metal products, such as medals, pins and challenge coins. To learn more about our offerings or to place an order, contact us today.