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Lapel Pin options

Different Types of Lapel Pins

When it comes to creating custom lapel pins, the type of pin you choose will have a large impact on the overall look and feel of the custom pin. Continue on to learn more about the different types of lapel pins.

Watch our video to learn more about different lapel pin types.



A common choice for lapel pins is soft enamel. For these pins, our manufacturing process uses raised and recessed metal to separate the enamel paint that makes up the design. This results in a high-quality custom lapel pin with a natural look and a textured surface.

Hard Enamel pins are similar in their use of enamel paint, but an additional process is used in which the enamel is polished to be flush with the metal for a smooth, jewelry-like finish.

If you’re looking for a more classic or traditional appearance, die struck is another great option. Instead of using enamel paint, die struck utilizes the raised and recessed areas of metal to display your design. For die struck pins, plating choice will have a large impact on the overall look of the design.  


Due to their versatility and lower cost, Offset printed pins are another popular choice. there are no thin metal lines separating the colors. This means your design can have complex details and gradual color changes, to display an exact match for your existing design materials.

If you need pins on a tight deadline, ask us about quick pins. You can choose from a variety of in-stock shapes and sizes to display your design on a printed pin. In most cases, If you order by 10:30am eastern time, you can have them delivered the same week, with free tracking and shipping anywhere in the United States.

If you want to know more about lapel pins and lapel pin types, or our other custom metal products, check out our youtube channel or visit our website for more information regarding lapel pins and metal promotional products. Interested in getting your own custom lapel pin? Complete our no obligation form to get started on your next lapel pin project.

How to Use Custom Lapel Pins to Brand Your Business

Four Benefits of Custom Lapel Pins

Looking for a way to catch the eye of your customers, both existing and potential? Are you curious if there’s a way you can encourage teamwork and a sense of company pride among employees?

Combining the two of these might sound next to impossible. Thanks to lapel pins, you can accomplish both goals at once. Yes, those little pins folks like to wear and even collect!

Ready to learn more? Get ready to discover four benefits of custom lapel pins and how they can help your business.

Custom Lapel Pins

1. People Gravitate Toward Collecting Lapel Pins

Lapel pins have longstanding popularity among people of all different backgrounds. From folks who collect pins created for charities to Disney pins, there’s a market for just about any type of lapel.

One upside to branding with your company logo is the fact that you can create demand without trying too hard. Folks who are interested in lapel pins can go home and look up your company.

With a little bit of viral marketing in the form of fashion, you’ll develop a name and brand that people remember.

2. You Can Create Special Pins For an Event

Are you planning a grand opening, special sale weekend or another type of event? This is a great time to have pins created.

Pass them out to folks and they’re sure to take them. Many people enjoy free swag, especially when attending events where purchases aren’t mandatory.

Once your company becomes popular, your pins can become a rare or sought-after collector’s item.

3. Having More Than One Type of Pin Makes Them Special

Consider making lapel pins for different events, people, and even times of the year. For example, create lapel pins that are only for staff members. These can mention their position or how many years of service they’ve provided to the company.

Employees appreciate it when they’re recognized for hard work. Giving them a unique pin offers a simple way to accomplish that.

Make a pin for a special event or one that you pass out only on one day a year, such as a customer appreciation pin. There’s no limit to what you can accomplish with lapel pins and company promotion.

The more that you have that are limited edition, the greater chances for collecting and demand among customers. And it goes without saying that as they travel further, more people can learn about your business and what it has to offer.

4. Lapel Pins Go With Anything

One reason these pins are so popular is that they go with anything. They can get pinned on any type of shirt, a purse, or even a dress suit.

If you want a promotional item for your company that anyone can enjoy, even if they’re not a consumer of your product or service (yet!), choose lapel pins. Their versatility is popular and they’ll carry on the message for many years to come.

Our Lapel Pin Gallery

Discover More

Using lapel pins in your promotional marketing efforts is a useful way of building your brand and getting the word out. You’ll find many folks interested in what you have to offer.

Are you interested in getting started? Check out our order guide, and see how to begin the process. Looking for pinspiration? Check out our lapel pin pinterest page! Are you ready for a free no obligation quote? Complete our online quote or call us at (877)-312-9794