Brand recognition is an important step to increasing your customer base and beating out your competitors. Here’s how business card design can give you an edge.
Are you looking for ways to make your business cards stand out in an entrepreneur’s collection? Do you want to find ways of making your brand pop in the eyes of your target market? If so, then you need to learn all that you can about how business cards can increase your brand recognition.
Brand recognition, also known as “brand recall”, can help you separate yourself from the pack. Your target buyers will have your face and logo imprinted in their memory forever.
See below for an in-depth guide on how business cards can help you boost your brand’s recall power with your clients.
1. Infuses Online and Offline Marketing
The old-school sales philosophy harps on using in-person (AKA “offline”) marketing tactics to put a face to the name for your clients. The new school sales philosophy preaches using the digital marketplace to establish your brand’s online presence.
Here’s the question that we’re asking: Why can’t you use both? Why can’t one be used to feed off o the other?
Gone are the days where you have to pick a side on the online marketing vs offline marketing debate. These days, it’s the all-encompassing, hybrid brands that take the cake.
When it comes to brand recognition, the primary goal is to have clients feel like your logo is at every turn. Every social media platform they use, every billboard they walk past, etc.
Business cards can be a tremendous way to infuse both. You can have your logo featured on one side of the card, then use the other side to give clients your:
- Email address
- Instagram account
- Twitter handle
- Facebook page
- LinkedIn profile
The list goes on and on! You can establish yourself with a simple business card design. It has all of the information they need (brand logo and contact info) and none of the information that they don’t need.
2. Establishes Your Brand Identity
For those of you that have been researching how to boost your company’s brand recall, you’ve probably come across one term a lot: brand identity.
But what is a brand identity? It’s essentially any visual element that your company uses to establish its brand. This is a key aspect of establishing brand recognition. In fact, without a strong brand identity, you can’t possibly hope to build brand recall.
Don’t believe us? Let’s put it to the test. When you read the words “John Deere” what immediately comes to your mind? We’re willing to bet that you immediately envisioned the green and yellow deer logo before you envisioned their tractors (the product they sell). Still think brand identity isn’t important?
So what key aspects should you focus on? There are four primary factors that you should emphasize on to build your brand identity: your logo, your tagline, your font, and your color(s).
It all has to collaborate. Once it does, you’ve got yourself a dynamite brand to start pushing to your clients.
We would recommend that you put a significant amount of thought into the colors you use especially. As color psychology teaches us, different colors will convey different emotions and feelings to your customers. Learn what those feelings and emotions are, then use that to your advantage.
Once you have that brand identity established, you can feature it on your business card. Your target market will immediately associate with the branding the moment they lay eyes on it.
3. Separate Yourself from the Pack
When you think of business cards, you’re probably envisioning your logo placed on a small paper card, as most business cards are… but what if we told you there were other options?
You can create carbon fiber business cards to give your brand a look and feel that resonates with your customers differently.
Your brand will instantly gain stronger brand recall, as they’ll remember you as the company with the carbon fiber business card. You can build momentum from there!
4. Gives it a Personal Touch
If you’re looking to differentiate yourself even further, then consider making a bottle opener business card. This will ensure that your clients hold on to your business card for years to come.
It can also shine your brand in a more personable light. People will see your brand as one that encourages clients to enjoy life, which—depending on your industry—might make your company more intriguing than others in your niche.
These days, customers want to work with businesses that have a human feel to them. If you stick to a “by the books” brand, people won’t feel like they can trust you.
5. Ties Your Brand Together
Envision a spider web. At the end of each branch of that web is different marketing tools in your marketing plan, such as your Twitter account, Facebook account, website URL, etc.
Then, smack-dab in the middle of that web, is your business card. Why? Because it connects all of the different marketing outlets.
As soon as a customer comes in possession of your business card, they can connect with your brand however they so choose. This will help your brand connect with them and build more brand recall when they come across it on their preferred social media platform.
Build Brand Recognition With Your Business Cards
Now that you have seen all of the different ways that business cards can help you build brand recognition, be sure to use this information to your advantage.
Interested in learning more about how to design and make your own metal business cards? We can help! For more inquiries, give us a call at 1-877-312-9794 or click on the chat icon we have on our website and we will be happy to assist you further.