Did you know that marketing is one of the most important things any business can do to be successful?
Nothing is as classic or effective as a good business card. The problem is that traditional paper cards are a thing of the past.
If you want people to notice your brand, you need a metal business card. This sleek option is far more memorable, durable, and easy to design. It always gives the 'wow' factor to your customers.
To help you, we've collected the top tips to help you turn your business card into something special. Keep reading to learn more!
When it comes to business card designs, it's easy to put too much on them. There's so much you want to share about your company and yet so little space on the card.
The downfall with too many design elements is that they make a card look busy and difficult to understand.
As you're coming up with the design for your business card, pick out the top things you want your card to say about your company. Stick to those ideas and let the rest speak for itself.
You might think that the origin of your company is an interesting story, but leave that for your website or brochure. A business card is better suited for highlighting the unique reasons why someone should look into your company.
By using a metal card, you're already ahead of the game!
A vital part of the design process is the legibility of the card. Can people read it without any problems? Is the font clear and easy to find?
This is even more important when you're working with a metal card. The metal can be reflective, making it difficult for the font to stand out beyond the glare.
You'll want to test your card in a variety of different lights to make sure that the font still comes through.
No one wants a business card that makes it impossible to read the details. It'll do more harm than good for your business.
When people think about metal business cards, they often think of simple gray metal. While this is a great choice for many companies, other companies find that gray color dull.
The good news is that it's possible to make a metal card from all kinds of different metals. Rose gold business cards, for example, are a great way to add some elegance to the design. Black metal, in comparison, always looks sleek and trendy.
Take some time to look through the metal options available to you. With many options available, you'll want to pick the type of metal that works best with your company. Let the type of metal work into the personality of your brand and you'll find great success.
Every good design needs a focal point. For many business cards, the star of the design is the name of the company. Many cards put it in the center and the biggest font.
While this is always a classic choice, it doesn't have to be your only choice.
Thinking outside the box is an excellent way to stand out among the crowd. You could make your logo the star of the show, enticing people to look closer. You could use a series of words that describes what your company is all about.
There's never a wrong answer as long as the design is a hit with your customers!
Although the use of color is a great way to make your card stand out, there are other ways to make an impression. Tactile textures are impossible to do with traditional paper cards.
Gunmetal cards, on the other hand, are a perfect way to explore textures.
Instead of going with a smooth finish, why not create a rough or studded surface? How about a beveled edge?
As soon as someone touches your card, they'll be intrigued. They'll feel the unexpected textures and want to investigate further.
Do you want to come up with a way for customers to hang on to your business card for a long time? The best way to do this is to add a function to the card itself. If the card is more than a simple card, people are more likely to keep it in their wallets for future use.
With metal cards, this idea is easy to implement. The metal is sturdy enough to withstand a lot of pressure and you could do almost anything you can imagine.
If you own a craft beer company, you could design the business card to work as a bottle opener. If you're in the construction business, why not make the card into a portable measurement tool?
One of the best things about stainless steel cards is that people will want to keep them. With added functionality, they'll have every reason to hang on to it for years to come!
Failing to experiment is one of the biggest errors in coming up with a good design.
You might like the first design idea, but don't stop there. Keep pushing and brainstorm even further. See what else you can create within your business card.
Mix and match different elements until you come up with a card that suits every aspect of your business.
Even if you fall back to that very first design, at least you've tried other things. You'll feel confident that you've made the right decision with all the design elements!
By following along with this guide, you'll have all the information you need to make your mental business card a huge success. The best part about custom metal cards is the fact that they always make a great first impression.
Your customers will be wanting to learn more about your company as soon as they see such a sleek business card!
Do you already have the perfect design in mind? Check out how we can help you make that business card a reality in no time at all!
Are you looking for ways to make your business cards stand out in an entrepreneur's collection? Do you want to find ways of making your brand pop in the eyes of your target market? If so, then you need to learn all that you can about how business cards can increase your brand recognition.
Brand recognition, also known as "brand recall", can help you separate yourself from the pack. Your target buyers will have your face and logo imprinted in their memory forever.
See below for an in-depth guide on how business cards can help you boost your brand's recall power with your clients.
The old-school sales philosophy harps on using in-person (AKA "offline") marketing tactics to put a face to the name for your clients. The new school sales philosophy preaches using the digital marketplace to establish your brand's online presence.
Here's the question that we're asking: Why can't you use both? Why can't one be used to feed off o the other?
Gone are the days where you have to pick a side on the online marketing vs offline marketing debate. These days, it's the all-encompassing, hybrid brands that take the cake.
When it comes to brand recognition, the primary goal is to have clients feel like your logo is at every turn. Every social media platform they use, every billboard they walk past, etc.
Business cards can be a tremendous way to infuse both. You can have your logo featured on one side of the card, then use the other side to give clients your:
The list goes on and on! You can establish yourself with a simple business card design. It has all of the information they need (brand logo and contact info) and none of the information that they don't need.
For those of you that have been researching how to boost your company's brand recall, you've probably come across one term a lot: brand identity.
But what is a brand identity? It's essentially any visual element that your company uses to establish its brand. This is a key aspect of establishing brand recognition. In fact, without a strong brand identity, you can't possibly hope to build brand recall.
Don't believe us? Let's put it to the test. When you read the words "John Deere" what immediately comes to your mind? We're willing to bet that you immediately envisioned the green and yellow deer logo before you envisioned their tractors (the product they sell). Still think brand identity isn't important?
So what key aspects should you focus on? There are four primary factors that you should emphasize on to build your brand identity: your logo, your tagline, your font, and your color(s).
It all has to collaborate. Once it does, you've got yourself a dynamite brand to start pushing to your clients.
We would recommend that you put a significant amount of thought into the colors you use especially. As color psychology teaches us, different colors will convey different emotions and feelings to your customers. Learn what those feelings and emotions are, then use that to your advantage.
Once you have that brand identity established, you can feature it on your business card. Your target market will immediately associate with the branding the moment they lay eyes on it.
When you think of business cards, you're probably envisioning your logo placed on a small paper card, as most business cards are... but what if we told you there were other options?
You can create carbon fiber business cards to give your brand a look and feel that resonates with your customers differently.
Your brand will instantly gain stronger brand recall, as they'll remember you as the company with the carbon fiber business card. You can build momentum from there!
If you're looking to differentiate yourself even further, then consider making a bottle opener business card. This will ensure that your clients hold on to your business card for years to come.
It can also shine your brand in a more personable light. People will see your brand as one that encourages clients to enjoy life, which—depending on your industry—might make your company more intriguing than others in your niche.
These days, customers want to work with businesses that have a human feel to them. If you stick to a "by the books" brand, people won't feel like they can trust you.
Envision a spider web. At the end of each branch of that web is different marketing tools in your marketing plan, such as your Twitter account, Facebook account, website URL, etc.
Then, smack-dab in the middle of that web, is your business card. Why? Because it connects all of the different marketing outlets.
As soon as a customer comes in possession of your business card, they can connect with your brand however they so choose. This will help your brand connect with them and build more brand recall when they come across it on their preferred social media platform.
Now that you have seen all of the different ways that business cards can help you build brand recognition, be sure to use this information to your advantage.
Interested in learning more about how to design and make your own metal business cards? We can help! For more inquiries, give us a call at 1-877-312-9794 or click on the chat icon we have on our website and we will be happy to assist you further.
