Spreading awareness for your charity or fundraiser can be hard work.
It's necessary work, however. If you can't find the proper support for your cause, then it'll be incredibly difficult to maintain your funds, let alone increase them.
That's why you need fundraising products. Something that someone can take home, wear, and use to tell other people about your cause. Lapel pins are a great example of how fundraising products can start conversations and spread awareness.
Lapel pins have been used to spread awareness dating all the way back to the mid 19th century. At that time, they were used mostly to campaign for political candidates, but as the years have gone on, the uses for pins like these have multiplied.
In this post, we're going to give you 5 great reasons to use lapel pins for your fundraiser. The best way to appeal and spread a positive message to people is by using...you guessed it, other people. Let's talk lapel pins.
The hardest thing for fundraisers to do is actually generate interest in the cause that they're raising funds for. Unless a person is specifically affected by a certain cause, it can be hard to get someone to really care enough to donate.
Fundraising products allow non-profit and charity organizations to create incentive around giving donations. Instead of quietly donating their money to your cause, the person gets a token of their donation and your appreciation. It's a nice way to commemorate a truly good deed.
There's a lot more to it though. Most people are far more likely to donate to a charity or fundraiser when they've received a gift. You can also take it one step farther and sell your fundraising products to ensure that you get a return on them.
The advertising benefits are also obvious. If you give away or sell a wearable fundraising product, then you're creating a walking advertising campaign, allowing more people to become aware of your fundraiser and increasing the likelihood of donations.
This is why lapel pins are so effective. Next, we're going look at why lapel pins make the perfect wearable fundraising product for your charity fundraiser.
Lapel pins first popped up in the form of campaign pins in the mid 19th century. One of the oldest examples of the campaign pin was with Abe Lincoln's campaign in the 1860s. Even since then, these pins have been widely used to display devotion and spread support for presidential candidates.
Needless to say, this form of support has spread to other areas, including charitable fundraising and the non-profit sector. So, what makes a good lapel pin?
It has to look good, for one. But, it also needs to convey the underlying message of the fundraising campaign in a concise way. The best lapel pins will build awareness around the branding of the fundraiser. This is how you get people of all demographics to pay attention.
Politicians used to call their campaign pins "walking billboards" and while that kind of bluntness may dehumanize your donors, it's not untrue. Giving away lapel pins for people to put on their jackets or shirts allows your message to spread in a silent but effective way.
A well-designed lapel pin will start conversations and lead to more awareness around your fundraiser. Whether it's a school fundraiser or you're raising funds for a charitable donation to a cause, building awareness is always the name of the game.
Giving away your fundraiser's lapel pins builds awareness, but it can also lead directly to donations. Young people are the most likely to make charitable donations and they're even more likely to do so after they've been given a gift. In short, your investment in lapel pins will pay off quickly.
You don't have to give them away, though. You can sell your lapel pins and turn an immediate profit so that you don't have to rely on "donation." With a good company at the helm, they'll be cheap to make, so you can earn good money by selling your lapel pins for even $5.
Brand building is the best way to create long-term waves in the fundraising world. Campaigns like Livestrong, Breast Cancer Awareness, and Project Life Jacket show us how branding can take off and bring fundraising to a completely new level.
Even on a local level, you can make branding with your lapel pins a priority. Accompany your pins with a great social media campaign and you'll be off to the races. Campaigns with great branding go viral quickly these days.
Pins are collectible items. Surely you've seen jean-jacket wearing kids walking down the street with their denim covered in pins. There are other people that keep their pin collections at home, on a corkboard, or in safekeeping.
Give these people an attractive new pin to add to their collection. It'll be a wonderful reminder of the donation that they once made to your fundraiser.
Since lapel pins are cheap to make and act as a small token of a donation, you can keep designing new ones and giving them away. You can keep the fundraiser alive with new branding and a fresh marketing campaign.
If you're doing a yearly fundraiser, you can make a new pin design each year and give them to your donors so they can start a collection. You could even create a marketing campaign centered around your pins to drum up awareness around the fundraiser when you notice donations decline.
The value of fundraising products cannot be understated. If you want your fundraiser to be legit, then make sure you're offering these products to your donors.
To get your lapel pins made, visit us at Metalpromo today. We offer custom soft and hard lapel pins that work great for fundraisers, educational purposes, and military service. While you're there, check out our blog for more information on the value of a great pin.