Master of Marketing: Everything Your Business Needs to Know About Company Logo Pins
Everything Your Business Needs to Know About Company Logo Pin
Every organization needs a way to stand out from the crowd. People are bombarded by thousands of marketing and branding messages every day.
It’s easy for message and logo to get lost with so much noise. One way to make your business stand out is through company logo pins.
It seems simple because it has nothing to do with trendy buzzwords like influencer marketing, but it can work wonders for brand recognition and your business.
Read on to find out how a company logo pin can help you get your company known and increase your business.
Why Company Logo Pins
In business, you have one primary goal, which is to be profitable.
While doing that, you need to maintain strong relationships with your employees, your vendor partners, and your customers.
You also have to build a plan to get your company’s name known in your community, which is where marketing comes into play. Marketing is supposed to drive brand awareness, leads and sales.
That’s a lot to do for your business. A company logo pin can help you achieve all of these goals. Yes, one simple pin can pack a lot of power.
For example, your employees need to have a way to identify with the mission and vision of your organization. They need to have a purpose, which will make them more engaged and loyal to your company.
A company pin with your logo can serve as a simple reminder of what your company is about, driving home the sense of pride that everyone shares about the work that they do each day. They’re also used as a reward for recognizing great work, which can further drive employee engagement.
How does a company logo pin drive business? It helps your company stand out. When you go to networking events, you’re likely to give out and collect a bunch of business cards. Most of those cards will sit in a pile.
However, if you hand out a business card while wearing a lapel pin or attach a pin to the card, your brand is more likely to be remembered. The human brain can process an image in as little as 13 milliseconds.
They’re going to remember your logo before they read the content of the business card and make that connection. When you’re remembered, you’ve successfully cut through the noise of all other marketing messages.
That can turn into sales for your business when you follow up with them.
How to Create an Amazing Company Logo Pin
Now that you know how a company logo pin can be a tool to grow your business, how do you go about getting them made? Let’s take a look.
Start with Your Brand
Everything starts with your brand. No, not your logo. Your brand. Your brand is different from your logo. Your brand is what you want people to feel when they see your logo.
Think about some of the most well-known brands in the world. Nike’s brand is that everyone is an athlete. Pepsi’s brand is about being cool, while Coke’s is about happiness.
Your brand needs to have that emotional connection with your audience. That’s the true power of company logo pins. When you have that emotional connection down, your pin will evoke those emotions when people see it.
Once you have your brand nailed down, you want to make sure that it’s consistent with all of your marketing efforts.
Make Any Logo Adjustments
When you have an understanding as to what your brand is, you may need to make minor adjustments to your logo. You may find that the font isn’t aligned with what you want your brand to communicate.
How Will the Pin Be Used?
Your next step in the process is to decide how the pin will be used. Will it be used by employees to promote your business at events? Will you hand it out to customers and vendors? Will they be used as a trade show giveaway?
Each type of use may require a slightly different variation. For the pins that your employees wear to promote the business, you’ll want to convey professionalism and high-quality. Die-stuck pins can show the finer details of your logo.
When you think through the applications of the pins, it will be much easier to choose the material and the size of them.
Choose Your Pin Size
Most company logo pins are between .75” – 1”. That’s what people order, but it doesn’t mean that you have to follow the crowd.
You may decide that you want to really stand out and have your pins be given away at a trade show. In that case, you may use the pins to replace business cards and go for a larger size.
If you plan on wearing the pins or having your employees wear the pins, then you want something that will stand out, but not weigh down clothing.
Place Your Order
The last step is pretty easy. You get to place your order for custom company logo pins. You can start with a quote and finalize the process from there.
Once your order is completed, the pins will be shipped to you.
A Company Logo Pin is a Marketing Workhorse
When you think of marketing your brand, you’re likely to start with things that everyone is doing like social media or content marketing.
Using a promotional marketing tool such as a company logo pin can work amazing wonders for your business. It can leave a lasting impression of your brand, rally employees behind a purpose, and show customers and vendors that you appreciate them for their support.
Are you ready to start using company logo pins in your business? Contact us today for a free quote.