Did you know that the music industry was worth $26 billion in 2021?
Because of its magnitude, it is no surprise why so many people want to make it into this industry. However, with such high rewards, the world of music also comes with a lot of competition.
Today, artists everywhere are constantly looking for ways to get exposure and take their career in music to the next level. Although there are many ways to advertise music, artists today need to get creative. Luckily, if you've been looking for some inspiration on doing so, you've come to the right place.
Read on to learn why creating band pins is a fantastic way to advertise your music.
Today, it is not enough to make good music-- you also have to develop your brand to be recognizable. Because music enamel pins are such a cool item, your fans will be happy to wear them and will therefore create a lot of exposure for your band.
Your fans can wear your pins on their backpacks, jackets, hats, etc., and get your band's name out there for all of their friends and family to see. Pins are often very eye-catching, so everyone who sees them will wonder what the design is all about and will likely look up your music! Therefore, developing a well-made collection of pins can be a great strategy to have your current fans become walking advertisements for your band.
The more people who wear your pins, the more exposure your band will get. So, you can give them away for free during shows to reward your most loyal fans and include them in band giveaways to get as many people as possible to market your band!
Besides giving the pins out for free, you can also design them as part of your merchandise line and sell them to your fans. In fact, creating and selling branded merchandise is a strategy that has helped many musicians worldwide make some money using their brands.
Although there are many items that you can create for this strategy, pins make a fantastic merch item because they are very easy to buy in bulk and are also easy to ship to fans worldwide. Because they are a pretty small item, it is easy to carry hundreds of them from show to show. You can sell your band pins on the online shop of your website if you have one, or take them to gigs and sell them directly to your fans.
Enamel pins are a fantastic item for advertising your music, no matter what type of artist you are. Even if you are a soloist and not part of a band or group, pins can still work to take your music advertising to the next level. With enamel pins, there is no limit to your creativity; because they are fully customizable, you can create any design to bring your brand to life.
There are many ways to customize your pins so that they match your brand's aesthetic; some ideas include:
In addition, bringing your custom designs to life is very easy. At MetalPromo, you can turn your custom pin idea into a reality in just a few steps!
It is believed that collecting pins started in Athens, Greece, in 1896!
Since then, lapel pins have been a very popular collector's item. Today, many collectors look for vintage rock band pins. However, many love to collect pins made by current artists.
Because of the collectability factor, pins are a fantastic thing to have as part of your branding strategy. People will love to get your band pins because there is always a chance that your music will blow up, and your pins will become a very sought-after item in the future.
Some artists also love to create limited-edition pins, as they can potentially become more valuable for collectors in the future.
Lapel pins are a versatile item because everyone and anyone can wear them and rep your band. Unlike t-shirts and other merch items alike, enamel pins are something that people worldwide can enjoy, no matter their age, gender, aesthetic, etc.
Although they are dainty items, their versatility makes them a potent tool for advertising. Not everyone likes to wear band t-shirts, hats, backpacks, hoodies, etc. However, a pin can turn any item into an advertisement for your brand.
In addition, pins are also a versatile item because you can make as many designs as you want, and they will never become boring. Because of the collectability factor, pins are a merch item that you can design for every album and song you put out.
As you now know, band pins are a fantastic way to advertise your band and your music. You can sell them, use them as prizes for giveaways, and gift them to your most loyal fans! The best part is that music pins are customizable, versatile, collectible, easy to sell, and can give you a lot of exposure.
So, why not start designing some pins to take your music to the next level? Get a quote today!