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Metalpromo

We specialize in designing & producing custom metal promotional products

Custom Lapel Pins

Where to Put a Lapel Pin: A Guide

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Where to put a lapel pin is a harder question than you might expect. Keep reading and learn the different ways to wear lapel pins.

You may have seen the recent unveiling of an impressive new lapel pin across the pond. This peacock-like lapel pin was designed by the Queen’s jeweler to celebrate her 70th year on the throne.

Lapel pins are often used to mark special occasions. Custom pins like the ones above can be sold or given out to commemorate an event. Many people collect lapel pins to wear to formal and semi-formal events, but they are also popular with artists and creatively minded people.

If lapel pins mark unfamiliar territory for you, you might wonder where to put a lapel pin. How do you know that you’re wearing your lapel pin the right way?

We’re here to help. Read on as we talk about traditional and not-so-traditional ways to wear your lapel pins.

First of All, What Is a Lapel?

If you have one on hand, pull out your suit jacket or blazer. Make sure that it has all of the proper folds and seams that it should so that we can help you to identify the lapel. (Spoiler alert: there are actually two.)

Look at the two pieces of outward-folding fabric on the front of the jacket or blazer. They should start above the buttons of the jacket and stop below the collar. Those are the lapels.

How Can You Identify a Lapel Pin?

What about lapel pins, themselves? What are they?

Where to Put a Lapel Pin
Papa Ron Tamale Biker Run 2018

There are several different types of pins that you can use as lapel pins. Broadly speaking, a lapel pin is any type of pin that you use to decorate your lapel. However, there are a few types that you’re most likely to see, and those include:

  • traditional suit lapel pins: these pins have a decorative metal or enamel front and a pin that goes directly through the lapel; they are secured with a butterfly clasp, rubber pin back, or magnetic pin back
  • boutonnieres: these pins are made from (typically) real flowers that still have their stem and are pinned to the lapel using a straight pin or safety pin
  • stick pins: these pins have a metal or enamel decoration located at the top of a thin metal stem (or stick); the stick goes through the front of the lapel and pokes out of the front of the lapel and can be secured with a small metal fastener
  • brooches: brooches are coming back in style in a big way and feature large decorative fronts with a hinged backing that goes through the lapel

As you can see, there is a lot of fun to be had with lapel pins. When you are ready to figure out the type of pin you want to make then you can begin learning about the type of lapel pin material and lapel pin style type you want to make for your lapel pin. Now, we’re going to tell you how to incorporate lapel pins into your repertoire.

Where to Put a Lapel Pin

Locating the lapels of your suit jacket or blazer won’t tell you quite where to put your lapel pin. See, there is a very specific way to do it, and you don’t want to place your lapel pin just anywhere on one of the lapels.

You will always wear lapel pins on the left lapel (your left when wearing the jacket, not when looking at the jacket). The lapel pin goes on the top portion of the lapel, about an inch below where the collar begins.

Where to Put a Lapel Pin

Nowadays, however, lapel pins aren’t just for formal wear. As we mentioned earlier, they’re becoming popular with artists and creative dressers who collect and even design unique and modern enamel lapel pins. You can use these pins to update an old jacket, add visual interest to a backpack, or accessorize your favorite shirt.

No matter the occasion or the outfit, there’s a lapel pin to match. Don’t be afraid to step outside of the box and add your favorite pins to anything from a suit jacket to a purse or bucket hat.

When to Wear Lapel Pins

When should you wear lapel pins? There are several appropriate occasions to sport a lapel pin, including casual and formal settings. Let’s look at a few examples of when a lapel pin is the right accessory of choice.

Formal Events

Special lapel pins like boutonnieres are often reserved for special occasions. For example, many people first wear a boutonniere when attending prom. In this case, the boutonniere often matches your date’s attire or corsage.

You can also wear lapel pins to galas, weddings, formal fundraisers, and more.

Work Events

It is not uncommon for work teams or company representatives to wear lapel pins to work events. This can include anything from internal events like team-building days to marketing events like tradeshows.

In these settings, lapel pins are often provided by the company in order to identify the company you work for or an outstanding achievement. Corporate lapel pins are a great way to boost brand recognition, build internal brand identity, and show employees recognition for a job well done.

Casual Settings

Lapel pins also make an appropriate accessory in casual settings like informal events or outings. You can even incorporate them into your daily wear by using them to add flair to otherwise boring staples like backpacks.

Where to Put a Lapel Pin
Where to Put a Lapel Pin

Artistic lapel pins are perfect for any casual setting because they express something about the wearer and make a great conversation starter. You can even try your hand at designing your own.

What Will You Do With Your Lapel Pin?

Now that you know where to put a lapel pin, it’s time to start thinking outside of the box. What creative ways will you use lapel pins to accessorize or express yourself? What types of custom lapel pins will you design for your next big event?

As always, Metal Promo is the number one custom pin and coin maker that you can rely on from the comfort of home. Let us know what kind of projects you have in mind and we’ll offer you a free quote. We guarantee the best lapel pins and more.

Where Can I Get Lapel Pins Made?

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So You Want Your Own Lapel Pins, Where Can I Get Lapel Pins Made?

Organizations love to celebrate special events and staff with custom lapel pins. With a wide range of customization options, lapel pins are one of the most versatile and customizable options. With the right manufacturer, like MetalPromo, ordering lapel pins and ensuring that they are high quality is easy. Here is what you need to know about ordering lapel pins.

Know Your Pin Manufacturer

The quality of your lapel pins will directly correlate to the manufacturer that you work with. The best way to make sure that your lapel pins will be high quality is to do your research on the manufacturers. 

At MetalPromo, we manufacture all of our lapel pins in-house. This allows us to ensure that each product is produced with the highest standards in mind. 

We have experience producing pins for thousands of customers. Through all of that, we have never strayed from our focus on customer service and quality. Every order is given the attention that it deserves to make sure that all of our customers are happy. 

Not only that, but we also keep our production in-house so that there are never long wait times from shipping overseas and we can keep tight control over production quality. The result is higher-quality lapel pins that you can be proud of. 

Start the Ordering Process

We try to make ordering lapel pins as easy as possible. The entire process is collaborative so that you won’t have to worry about how the process is going and when you will get your pins. Here is a look at our ordering process. 

Call Our Customer Service Team

Metal Promo’s customer service team is happy to help you place an order. We have years of experience working with customers to deliver excellence with their lapel pins. Our team of lapel pin experts can answer any questions that you have about lapel pins and lapel pin manufacturing. 

You can call our customer service team at 877-312-9794. We will start the process over the phone by collecting more information about your pin design and how many you want to order. This will give us a better idea of the cost, which we will quote for you once the design is finalized. 

Work On The Design With Our Designers

With MetalPromo, you can work with our professional designers to create a one-of-a-kind design for your lapel pins. Our team of designers can help you create a simple design or a highly detailed design for your lapel pins. 

Lapel pin designs can be customized in a variety of ways. Some customization options include:

If you have any ideas or inspirations for lapel pin designs, definitely bring them to the call. Our designers can help you create a custom design from scratch or they can help you modify an existing design. 

Choose a Size and Shape

With custom lapel pins, you can choose almost any shape and size. The most popular styles are round, square, rectangle, and diamond. You can also use geometric shapes like triangles or octagons. 

Where Can I Get Lapel Pins Made
Custom Shaped Lapel Pin made By Bioworkz

Round lapel pins are the most common and most traditional style of lapel pins. Square shapes are also popular and are often used for organizations with a modern style. Diamond lapel pins are a unique style and are often used for organizations with a vintage or retro style. 

Choose a Metal Finish

Custom lapel pins can be designed with any combination of metal finishes and border designs. Adding a new metal finish is called plating, and it is possible to plate pins in a variety of options. Brass, gold, and black nickle are common choices. 

Choose Colors for Soft Enamel or Hard Enamel

If you are ordering custom lapel pins, there is a good chance that you will be ordering a soft enamel pin. Soft enamel lapel pins are created with a process that coats a metal base with colored enamel paint. 

After the pin is completed, it is baked at high heat to remove the excess lacquer. This creates a beautiful, brilliant, and colorful pin. Alternatively, you can have a hard enamel pin made using a similar process.

Where Can I Get Lapel Pins Made

Hard enamel is a process for creating custom lapel pins that overfills the enamel on the pin, then has the excess polished away. This makes the enamel and metal outlines from the design even in height, giving the pin a harder, more uniform surface. 

Hard enamel pins often have brighter, more vibrant finishes. In many cases, they are considered an upgrade over soft enamel pins. 

Review and Approve the Design Proof

After your design is complete, our designers will send you a proof to approve. You will receive both a digital proof and a printed proof of your design. You will want to make sure that the design is exactly what you want, so make sure that you thoroughly review all of the details. 

If there is any text on your design, make sure you check that it is correct. Make sure that all of the colors are accurate as well. If there are any details that are incorrect, just let us know, we will gladly make the necessary changes. 

MetalPromo Custom Lapel Pin Proof
MetalPromo Proof
MetalPromo Custom Lapel Pin Proof
MetalPromo Proof

Once your design proof is approved, it is ready for production in our factory. Lapel pins take about two to four weeks to create and to be delivered.

Finalize Your Order

The last step in the process is to finalize your order. Since we have a completed design, we can give you an accurate quote for your order. Once you review the quote and make the payment, we can begin manufacturing your pins. 

They are made in one of our factories and every pin goes through an extensive quality control process. That way, every pin that you receive is in perfect condition. That’s the value you can expect from MetalPromo every time, high-quality pins that match your design in a relatively short time frame. 

Start the order process today by calling our offices at 877-312-9794 so that our customer service team can help you start your order. 

Custom Lapel Pins: The Ultimate Guide to Designing a Pin

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Custom Lapel Pins: The Ultimate Guide to Designing a Pin

Are you interested in creating a lapel pin? Click here for the ultimate guide to designing a pin that you’re guaranteed to love.

Pins have always been a way to signify brand and interests. However, they are getting even more popular now, to the point where thousands are attending pin shows in New York City. So, is it possible for a regular person to design and create their own pin?

While it might seem complicated, designing a pin is actually very easy. You simply need to know the steps in the process. Let’s take a look at these steps so you can get started right away!

Why Should You Create a Pin?

Creating a lapel pin can be helpful in many ways. This gives them appeal in many different ways.

A custom pin can be a great way to brand a company. This can allow the company to show off its logo or an aspect of its industry. The same can be said about professional groups, which can always benefit by having a more visible brand.

guide to designing a pin
Custom Lapel Pin – Guide to Designing a Pin

A social group can also get a lot of use from pins. A customized pin can contain the group’s logo or can simply celebrate the group’s interest. Either way, when each member has one of the pins, they’ll feel closer to the group as a whole.

Event pins are another option. They give event attendees a physical keepsake that will remind them of the event.

Artists can find another avenue of expression through pins. Creating and selling pins with designs based on their artwork can be a new revenue stream.

Choose the Material

Pins are not one-size-fits-all and are made from different materials. Here, we’ll take a look at some of the most common.

Enamel pins are notable for being colorful. Pins of this style can be used for a range of purposes, from bright and lighthearted artwork to accurate representations of logos. If the pin you are designing heavily relies on color, enamel may be the way to go.

If you decide on enamel for your pins, you will need to decide whether to go with hard or soft enamel. Hard enamel is sturdier and has a more uniform finish, but soft enamel has texture to it and allows color to pop better. Neither is necessarily better than the other, as they both have their advantages and disadvantages.

If you like colorful pins but don’t like the look of enamel ones, offset printed pins are another option. Offset printed pins often have the look of a small picture coated with a clear cover. In this way, they are able to achieve a little more detail than enamel pins would.

Because of this, they are a great option when you want a colorful pin filled with detail. This detail can be replicated perfectly on these types of pins. You need to make sure the pin is big enough to fit everything you need.

guide to designing a pin
Guide to Designing a Lapel Pin

Die-struck pins are another option. Unlike enamel pins, which can contain lots of colors, die-struck pins are usually just the color of the metal they are made with. In this way, they can be a statement on their own, as a police shield or a club shield can look fantastic as pure metal.

With die-struck pins, you do have a choice of the type of metal to use.

Creating a Design

After deciding what material you want to use, the next step in creating unique pins is to decide on the design. The pin’s design should reflect its purpose. This will vary depending on what the purpose is and who the target audience is.

In many cases, the pin’s design may already be done. If you want a business logo, a social group’s insignia, or a specific image then your design already exists. You simply need to obtain a digital file of the design.

If you are creating a fresh, new design, then you may have a little more work. You need to draw up an example of the type of design that you want. For artists turning their artwork into a pin, this shouldn’t be a problem.

In cases where you are creating a pin design from scratch, there are a couple of considerations to keep in mind. Make sure the pin you are designing looks good while also representing what you want it to. This is especially true in the case of colorful pins; you may even want to learn a little about color theory to see what looks good together.

Once you have your design done, you can start the ordering process.

Order Your Pin

With the other steps complete, actually ordering a pin is very easy. It simply requires a little more research.

Start looking up companies that create custom pins and find a few that you like. Look over their examples and compare them to examples on other sites. Narrow this field to the company or companies you like best.

At this point, you can contact them to request a quote for your pin. Most websites have a form that you can fill out in order to indicate exactly what you are looking for. Most also include a way for you to upload a picture of your design.

The company will then get back to you regarding the cost and how the rest of the process will go. If you like their terms, you can submit your order.

Once your order is fully submitted, you are done! All you really have left to do is wait for your new pins to arrive.

Designing a Pin for You

As you can now see, the process of designing your own pin is straightforward and relatively simple. You need to determine your need, pick your material, create your design, and place your order. Once you do this, you will have your own custom pins on the way in no time.

If you want to start designing a pin now, ask for a quote from Metal Promo.com!

Top 6 Conference and Event Company Swag Trends in 2022

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In today’s world, it’s not enough to have a killer app and offer customers excellent service. You must find ways to stand out from the rest of the pack and become memorable for potential customers.

With so many businesses competing for attention and recognition, you need to find ways to make your brand unique. One way is by sending out branded swag at conferences and events or even creating your own event to market your services.

Proper branding is essential in any business, especially when launching an event or conference company. From websites and logos to branded clothing, company swag has become crucial in building brands easily recognizable by consumers.

In this blog post, we take an in-depth look at current trends in event management software (EMS), event technology hardware solutions, such as screens, video conferencing solutions, virtual reality (VR) headsets, and company swag trends in 2022.

We can customize lapel pins to match your company swag

Why is Company Swag Important?

Branded conference swag is a great way to promote your brand and make people stand out at events. This doesn’t just apply to business owners, either—anyone attending a conference can use these items to show their support for the brands they like!

Besides helping you to stand out at events, company swag can also help you to build your brand and make your company more memorable. If your logo appears on a high-quality tote bag or lapel pin, people will be able to recognize your brand whenever they see it in the future.

When you’re trying to build a new brand, getting lost in the shuffle can be easy.

1. Lapel Pins

Made from various materials, lapel pins can be used for events, conferences, sporting events, and more. They come in multiple colors and designs so that you can choose many styles.

Classic company logo pins design is the pinback button. These are budget-friendly and can be created with different colors, fabrics, and designs.

Lapel Pins make great branded swag

Another popular lapel pin is the clutch or locking pin designed to stay on your clothing. These lapel pins are great for more significant events to ensure your pin stays in place.

A lapel pin is an excellent tool to make a statement.

2. Tote Bags

Tote bags are another classic piece of swag. They can be used for everything from grocery shopping to taking books back and forth to school.

They come in a wide variety of styles and sizes, so you have the option of using them for different types of events. Tote bags are a great way to show off your brand and help customers keep their groceries fresh and their books clean and safe.

If you plan to give out tote bags at an event, make sure you have your brand name and logo visible so people can see them. Tote bags are excellent for various events, including conferences, fundraisers, and trade shows.

They’re practical and can be used again and again.

3. New Tech Items

New technology is changing the face of event marketing and company swag trends in 2022. With new innovations and inventions hitting the market, many new tech items can be used as promotional items.

Here are a few examples of new technology items that can be used for swag.

Virtual reality headsets: Virtual reality headsets are a great way to get customers to experience your brand in a new and unique way.

They can be used to offer company tours, walkthroughs of your products, movie trailers, and more.

Augmented reality: Augmented reality can be used for a wide range of events, including conferences and product launches.

You can use augmented reality to give customers a unique and engaging experience that helps them to better understand your brand.

Artificial intelligence: Artificial intelligence speakers can be used to play messages, give updates, and more.

They are a great way to keep your customers informed and engaged with your brand.

Internet of Things: The Internet of Things can be used to create a unique and engaging experience for customers at events.

You can create games, offer prizes, and use IoT devices.

4. Drinkware

These can help serve water, coffee, or even alcohol at events. This can be especially useful if you’re hosting an event that lasts a few hours.

There are many drinkware options, from mugs to tumblers and more. You can choose different drinkware types depending on the event you’re hosting.

For example, you may want to choose paper cups if you’re hosting a significant event that will last a couple of hours.

If you’re hosting a short event where guests will leave shortly after, you may want to select plastic logo-branded cups.

5. Wellness Products

Wellness products, such as fitness trackers, nutrition supplements, and more, are great for event swag. They are also something that many attendees will use in their daily lives, making them an excellent marketing tool.

There are many wellness products you can hand out at events, including vitamins, fitness trackers, nutrition supplements, health bars, and more.

You can also choose to hand out wearable devices, such as health and fitness trackers, that can be useful for people in their daily lives.

6. Company-Branded Apparel

From conferences to trade shows, there is a wide range of apparel items that you can choose from. You can choose many types of apparel items to create custom company swag.

You can choose from shirts, jackets, bags, and more. You can also choose to create custom apparel with your company’s logo and name.

Company Swag Trends to Take Your Business to the Next Level

As you can see, there are many options for company swag. From augmented reality tech items to lapel pins, there are tons of company swag you can try out.

Speaking of lapel pins are you searching for a company that can help bring your company swag ideas to life? Stop what you’re doing and get a price quote from Metal Promo before your next event.

Enamel Pins 101: What Are They and How to Make Them

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Enamel pins offer a variety of options when it comes to design and manufacturing. Like many other pin types, they can be made into a wide array of shapes, sizes, finishes, and designs. They are also popular among trading pins since they are relatively easy to make and can yield premium results in the hands of good manufacturers and designers. If you are interested in getting your own enamel pins, there is a lot you should know before making your final decision. Here is everything that you need to know about enamel pins and how they are made.

What Are Enamel Pins?

Enamel pins are a specific type of lapel pin that utilizes enamel to create colors and images in a manner that is different from other lapel pin manufacturing techniques. This is done by applying a layer of enamel over another layer of metal to create contrasting colors that display a level of depth. Enamel pins were originally created for jewelry and decorative pins. They were later adopted for lapel pins and badges and are now used in different types of products and industries. Enamel lapel pins can come in a variety of shapes, sizes, and colors. They are usually made with two layers with the top layer being translucent enamel and the bottom layer being metal.

Enamel Pins have a variety of uses and designs.

How Are Enamel Pins Made?

Enamel pins share manufacturing processes with many other types of pins. The key difference is in the coloring process where the enamel is added. Every manufacturer can use a slightly different process as well to achieve a different quality result. However, the overall process is consistent among manufacturers and the differences come down to the quality of each step as well as the materials used. Here is a more detailed look at the manufacturing process that we use to make enamel pins.

Completing the Design

Before any manufacturing can begin, the design team works with the client to finalize the design. They not only verify that the design is possible, but they also help with artwork and setting up the systems needed to make the pins. Once the final proof is finished, it becomes the template to make the dye that is used to make all of the pins of a specific design.

Dye Making and Stamping

The first step in the manufacturing process is to create a dye, which is a stamp made from a hard metal. This dye is placed in a high-powered press and used to stamp designs into other, slightly weaker pieces of metal.

The design, however, is not exactly the same as the design. Rather, it is the reverse (or negative) of the design. The dye is used to push in all of the areas where the enamel paint is added later. So, a design that consists of outlines will be reversed to create a dye that has no raised outlines. Instead, the outlines will be indented in the dye so that they are unaffected during the stamping process.

Once completed, the same dye is used repeatedly to make all of the pins of a particular design. Most dyes can last for hundreds, if not thousands of uses. However, the pins that are stamped as well as the dye are checked to make sure that they are accurate, consistent, and undamaged as a part of the quality control process. 

The dye is used to stamp the design into either metal sheets or metal disks, depending on the design. Larger designs are often stamped onto sheets and then cut from that sheet while medium and smaller designs are stamped directly on metal discs called blanks. The blanks are removed, deburred (any sharp edges or burrs are removed), and inspected for quality before moving on.

Color Filling

The color filling process is where the type of enamel pin is decided. It can either be a hard enamel pin or a soft enamel pin. Both are made using a similar process with a slightly different process. 

Both are filled with enamel paint according to the design. Enamel paint comes in a wide variety of color options, and custom colors can be created as well. Making the pins with a dye method makes it much easier to create fine details that the enamel paint can fill. 

Soft enamel pins are filled to about 99% depth so that any outlines in the design are raised about the paint’s surface. Hard enamel pins are filled to 100% depth. Both are then heated to 400 degrees Fahrenheit to cure, making the paint hard and durable.

Hard enamel pins are polished so that they are flush with the metal surfaces outlined on the coin. This also gives it a harder feel and glossy finish, leading to more vibrant colors and a higher-quality finish. If you want an enamel pin but you want to upgrade it a bit, try switching from soft enamel to hard enamel. 

Quality Inspection

At the end of the manufacturing process, all pins are checked for quality issues. Each pin is picked up and inspected for flaws, sharp edges, or other potential problems. If everything checks out, they are individually packaged and prepared for shipping. 

Enamel Pin Design Options

One of the reasons why enamel pins are widely popular is because there are relatively few limits on your designs. As enamel pins are made with a metal base, they are available in a wide variety of finishes that can make your pin stand out. Here are a few basic options to think about during the design process. 

Size

Enamel pins can be made to nearly any size. The final size of the design is limited by the size of the dye and the matching blanks. Most pins are between one and three inches in size, although other options are possible. Changing the size of a pin design is an easy way to make it stand out from other options. 

Shape

Since enamel pins are made of metals, they can be cut into nearly any shape. As long as your bins are not made small enough or thin enough to be flexible, the design is possible. With a creative design, you can use the overall shape of the pin as an important feature to differentiate it from others. 

This also includes cutouts, or removed sections within the design of your pin. As long as the pin is designed to be structurally sound, parts can be cut out to give it a more dimensional presentation. 

Metal Plating and Coatings

While the pins are stamped from aluminum blanks, they can be metal plated or coated to look like just about any other type of metal. Nickel, brass, and gold are common plating options, while spray black is a common coating option. Each coating or plating option has a unique set of features that you can use to enhance your pins overall design. 

Paint Colors

Enamel paint comes in a wide variety of color options. This gives you the ability to use color to your advantage. Most other pin options have limit color options, giving you a very small palette to make your designs work. Enamel pins have a lot of options to choose from, giving you numerous ways to make your pins unique. Many customers often order several designs with different color schemes so that they have more variation in their options. 

Pros of Enamel Pins

Enamel pins are one of the most popular pin options because of their advantages over other styles. Here are a few of the reasons why enamel pins are popular. 

Customizability

They can be designed with a wide array of colors, patterns, and designs and can be made into almost any shape. They can be made in both simple and complex designs and in small and large quantities. 

Durability

Enamel pins are durable and can be made with materials that are resistant to corrosion, scratching, and bending. They can be made in a wide variety of metals and can be plated with other materials to increase their durability. 

Affordability

Enamel pins are relatively affordable and can be made in small batches or large quantities. They are also easy to design and can be made with a variety of different materials.

Upgrade With Hard Enamel Pins

The enamel can be applied in different thicknesses to create different effects. Thin enamel will create a subtle effect while thick enamel will be more noticeable. 

Get Your Enamel Pins From an Industry Leader

The company that you choose to make your pins plays an important part in their quality. For the best quality pins, work with an industry leader that has years of experience making pins for sports teams, individuals, businesses, and government agencies. Call us at 877-312-9794 to start your next pin order today. 

Five Unique Marketing Tips: Marketing With Lapel Pins

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Competition is getting crazy. More than 270,000 American businesses exported goods out of the United States. Millions of other businesses were focused inside the United States, selling goods to other Americans.

This makes marketing so important. You have to follow marketing tips that help your business stand out, regardless of what your business is. One way you can make yourself distinct is through lapel pins.

How can you learn how to design a lapel pin? How can you use pins to create solidarity within your company? How can you use them for brand awareness?

Answer these questions and you can find simple yet profound ways to distinguish yourself from competitors. Here are five marketing tips you can follow with lapel pins.

1. Employ Color Psychology

Color psychology refers to how colors can impact a person’s mood and behaviors. When you are marketing with lapel pins, you need to consider the impact of colors on the viewer. You want to find colors that will create feelings that reflect well back on your organization.

Red is the traditional color of romantic love and passion. It also indicates dominance and power, making it a good choice for the pins of high-ranking figures. You should bear in mind that red signs indicate hazards, so seeing red may deter some people.

Blue is a color that can summon feelings of peace and tranquility. Yet it has associations with sadness and loneliness.

White and black are not common choices for pins. They can be too stark, and a black pin is difficult to see on a black lapel. But white is emblematic of peacefulness while black can signify boldness and power, so they may be effective choices.

2. Create Different Sets of Pins for Different Groups

Giving the same pin to everyone in your organization can create solidarity. Everyone is at the same level and feels like they are a unified team. Someone seeing several people with the same pin will be reminded of your organization and encouraged to work with you.

Yet you are not obligated to give the same pin to everyone. If your organization has several groups within it, you can give different pins to each group.

For an authority figure, you can give a pin with an element on it that indicates an authority. You can give a pin with a crown on it to your boss.

If you have an educational organization with multiple grades in it, you can have a number that indicates each grade. People in their first year can receive a pin with the number one on it.

You can also make different types of lapel pins. Soft enamel pins can have a more textured surface while hard enamel pins can resemble jewelry. Choosing the type of lapel pin can make all the difference!

3. Give Pins as Rewards

Creating a ceremony out of handing out your custom lapel pins will give your pins a layer of meaning. It can also help with creating brand awareness. Someone who sees the ceremony may want to work with you because they see you care about your employees.

You don’t have to be elaborate about your ceremony. You can hand your pin to the recipient with your left hand and shake their hand with your right hand.

But you can get more extravagant. You can give a speech about the recipient before you hand the pin to them. This is a good idea when you are presenting a pin to an important person.

If you want to turn your reward ceremony into a marketing opportunity, you should broadcast it. You can stream it on Facebook and other social media platforms. You can reward loyal customers or volunteers with pins as well.

4. Package Pins With Other Things

A pin is a small award. Someone who receives one after years of work may not feel the true weight of the gift. Consider packaging the pin with another object. You can give an important employee a plaque and a pin.

You can place the pin inside a special box. When the recipient is not wearing it, they can place it in the box and store it on a shelf. This has a practical purpose and it makes the pin seem important.

Feel free to sell a few pins together in a small package. You can also sell a pin alongside a hat or another object with your company logo on it. When the customer sees the pin or hat, they will remember your organization.

5. Place Pins in Advertisements

You can use lapel pins to help with broad and long-term marketing campaigns. Whenever you have a group of employees in an advertisement, the employees should wear your pins.

You don’t have to call attention to the pins if you don’t want to. A wide shot that shows everyone wearing your pins is enough to show them off. Someone looking at the visual may feel like your employees have solidarity and corporate pride.

Try to incorporate the visuals of your pins in other parts of your advertisements. If your pin has one important color, you should feature that color in your company logo and background choices. When a customer sees the color, they will remember your company right away.

Marketing with Lapel Pins for an Event
Marketing with Lapel Pins for an Event

Practice the Best Marketing Tips for Lapel Pins

There are several marketing tips you should follow when you are using lapel pins. You should find colors that draw out qualities about your organization.

If your organization has different groups, create a custom pin for each one. Make handing out the pins a ceremony that makes the recipient feel important.

You can hand out plaques in addition to pins. Have the pins be an important visual in your advertisements.

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