Business owners know a thing or two about the importance of brand identity. Your brand tells consumers who you are, what you offer, and what kind of culture you strive to create.
Did you know that brand identity is just as important for your employees? There are tons of great ways to work towards internal brand identity, and branded swag is one of them.
If you're getting ready to host or participate in an event, start thinking about customized pins. When your employees wear corporate pins, they don't just promote your company to the masses. They start to feel more connected to the work they do for your business.
Not sure where to start? Read on for seven tips that will help you design custom pins for your company.
What message do you want to spread with your company pins? What is the purpose of designing them? For example, are you rewarding your employees for completing a specific task or showcasing your business at a tradeshow?
We always recommend starting with a purpose before moving to an image or concept. That way, you can check and balance your creative ideas against the goals you have for your pins to ensure that they're sending the message you intended.
Remember, brand identity is what you're building when you create customized pins for your company. However, this process is cyclical in that you're going to need to use elements of your branding to create an effective corporate pin.
More specifically, we're talking about the visual elements of your branding. This includes things like the logo, color scheme, and typography that you use on other branded marketing materials, like your signage, website, and business cards. One of the simplest ways to approach this process is to create company logo pins that don't require any new design work.
You've got your message in mind and you've pulled out some of your branded materials for reference. If you want to do something new or specific, rather than a company logo pin, the next step is to start sketching and see how to bring those ideas to life.
If visual arts aren't your thing, talk to your colleagues or employees and find out if anyone has any strong art skills. It could even be a fun team-building process to host a design contest, allowing everyone to enter and vote on customized pin designs.
If you don't have any strong artists on your team (or don't want to spend time doodling), don't sweat it. Great pin printing companies can also offer assistance with designs to ensure that you end up with a finished product that you love.
If you're going to take on the design yourself, it's important to keep simplicity in mind. Pins tend to be on the smaller size (around 1-2 inches in diameter), so you don't want to overcrowd your design with colors or images that won't translate well.
Let's use color as an example. There's no need to shade your design because shading can't be reproduced with the soft enamel most pins are made from. Stick to a few colors that contrast for high visibility and include single shades of each color so that you will receive a true reproduction of your design.
Do you want to go the extra mile to make sure that your employees love their company pins and that those pins get the attention they deserve? If so, you may want to consider custom pin enhancements.
Crystals, glitter, blinkers, and glow enamel all add a special touch to help your pins stand out. Plus, these enhancements can add to the complexity of your design without making it feel overcrowded or busy.
A custom design means custom shapes. While classic pins are often made in the shape of a circle, oval, or square, you do not have to work within these parameters when coming up with a design of your own.
Do you want to make your pin in the shape of your nontraditional logo? Do you want to add a banner across the bottom of your circular design? Soft enamel is easy to mold before the curing process, which makes it easy to get creative with the shape of your design.
We have talked a lot about coming up with the ideal design for your customized pins. What do you do when it comes time to have them made? Let's talk about what to look for in a great pin-making company.
A great pin-making company uses high-quality materials but offers discount pricing for bulk orders. A great pin-making company offers additional incentives like free art assistance, free revisions, and free shipping. A great pin-making company has experience making everything from corporate pins to club pins to niche hobby or fandom pins.
If you're looking for a company that offers all of that and more, look no further than MetalPromo. We have years of experience making customized pins and we can turn any vision into a reality.
Brand identity is an important part of your internal team-building and external success. Customized pins are perfect for any corporate event, from store openings to tradeshows, and we're here to help those pins come to life.
MetalPromo is proud to design, create, and ship custom metal products all across the country. We're also proud to offer transparent pricing and high-quality customer service. Before you place your order, let us know what kind of project you have in mind and we'll send back a free price quote.